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Killer content: make every word fight for its life

Good content is essential to establish yourself and your organization as trustworthy experts in your field. However, users will read about 20% of the text on the page. In this session, Peter Krieg, Head of Creative Services & Melanie Cooke, Digital Service Designer, at Squiz will walk us through why providing high-quality content is one of the most essential things you can do to attract new customers and create interest and engagement in your business and products.

In this exclusive session, you’ll learn:

  • How great content is the foundation to great user experience
  • Why every word matters and how to make every user's click count
  • Tips on how to simplify, clarify and create effective content that your customers love.

Summit 2020 On-demand

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