Few organizations personalize their search results…but they should, because done well, site users love personalization. Personalization can lift revenues by 5 to15% according to Mckinsey.
So why does Gartner say that 80% of marketers are planning on ripping out personalization? Because personalization is hard, and they haven’t seen any ROI.
But it doesn’t need to be like this - personalizing search results is, in our experience, a safe and inexpensive place to start your personalization journey. Best of all, search users are often your highest value website users, so they’re a lucrative place to start.
In this on-demand session, Davila Thompson, Sales Engineer, Squiz, will cover:
- How to use transform your search to provide a better student experience.
- Four ways to personalize your site search.
- Five steps to take before any personalization project.
Examine your site search solution with our website search checklist, download here.