Studies show that search users convert at 2-3 times the rate of other site users.
But this doesn’t happen by accident. Constant, incremental, and measured improvement is what it takes to achieve great results.
If you’re responsible for managing your institution’s website or search tool, join us to learn the six core metrics you need to track for a high-performing site search.
In this on-demand session, Davila Thompson, Sales Engineer, Squiz, will cover:
- Analytics best practice in relation to site search.
- Google’s recommended metrics, how they might confuse your results, and what to do about it.
- Why and how to set up Goal Value to measure the success of your site.
Examine your site search solution with our website search checklist, download here.