When it comes to delivering great online experiences, meeting customer needs is key. This is why it’s so important for local governments to place an emphasis on the user experience of their websites.
Here, Davila Thompson shares the 6 metrics you should be measuring to optimise your site search for a better user experience and higher engagement:
- The percentage of search exits
- Search depth & time after search
- The percentage of sessions that use search
- Search refinements
- Capturing pages with high searches
- Search goal value
Watch this on-demand webinar to discover what each of these means and how you can implement them on your digital platforms today.