Everyone talks about being customer-centric, but few are actually doing it. To achieve true customer-centricity, your organisation must both enact cultural change and master empathy – not just collect data.

Taking your first steps towards acquiring software to better engage your customers and prospects can be confusing and overwhelming to the most seasoned marketer. To help cut through the noise, here is our handy step-by-step guide to finding the perfect solution for your organisation.

It takes a solid business case to redirect funding towards a new project. The challenge is being able to clearly articulate the expected ROI to the business.