Adopting a digital strategy that enables individuals to find, and/or be proactively presented with the information they need, will increase service adoption rates and result in a more positive, intentional experience for both citizens and employees and ultimately drive tangible economic benefit for the community.

Employees have come to expect the same seamless digital interactions in the workplace that they’re used to as consumers. But while customer experience (CX) and user experience (UX) have been a focus for the best part of a decade, employee experience has largely been overlooked by organisations.

Having worked with a number of government agencies and bodies, it’s clear that many areas of the public sector are at the forefront of digital service delivery. This is a far cry from the slow and inefficient stories we often hear - in fact, they're perfectly poised to innovate and push successful digital-first initiatives.