Marketo Partner and Integration

Rated: Gartner Magic Quadrant / Ovum Decision Matrix

Marketo reduces the complexity of modern digital marketing by bringing together all your essential customer data seamlessly in one unified engagement platform. This gives marketers the ability to listen, learn, and engage like never before. Squiz has been a top-tier Marketo partner for over a decade.

Integrated Customer Experiences

Deliver a host of innovative new web experiences by integrating into your wider technology stack - CRM, CMS and beyond.

Capture the Right Customer Data

Bring together customer behavioral and profile data to engage customers at scale and manage their identities.

Personalise and Automate Across Channels

Use data, customer insights and AI to automate and personalise multiple experiences across the customer lifecycle.

CAMPAIGN PAGES & ONLINE FORMS

Create compelling entry points to all the content you’d like to promote - using personalised, A/B tested content, smart forms and a drag-and-drop WYSIWYG interface.

TRACKING & PROGRESSIVE PROFILING

Track, capture and build unique demographic profiles for known and anonymous users. Make intelligent targeting decisions to build deep and lasting relationships.

SMART CAMPAIGNS & LEAD NUTURING

Utilise ‘drip-style’ messaging and predetermined rules to define who a ‘lead’ is and engage users with the right content at the right time.

EMAIL MARKETING

Create automated email campaigns in minutes. Send in scheduled batches or real-time - in response to interactions such as web visits, form completions and social shares.

MOBILE

Create and configure in-app push notifications sent to mobile users - triggered by information like geo-location and behaviours tracked in-app or across other channels.

LEAD SCORING & TRIGGERS

Score leads and trigger actions according to a user’s stage in the buying cycle and specific behaviours determined by your organisation to indicate 'sales‑readiness.'

INSIGHT & ANALYTICS

Monitor delivery, bounce, open, click and unsubscribed rates. Create reports to drill down, segment and explore your lead database. Review social and content sharing effectiveness. ROI reports also enable you to tie revenue directly to campaigns.