Squiz Funnelback Foundations

This introductory course provides students with the core concepts of how Funnelback works with your website. Students will be taken through key functionality using the Marketing Dashboard to learn about search results, reporting, search enhancement and tuning. Students will also be shown the auditors available (including SEO) and how to optimize their content using Funnelback.

This training course will use Funnelback Version 15.0.

  • Introduction to Funnelback
  • The search results page
    • Search results
    • Enhanced result interaction
    • Advanced search results templating
  • The marketing dashboard
    • Services
    • Service overview
    • Swap between services
    • Previewing the search
  • Understand your search
    • Search analytics reports
    • Content auditor reports
    • Accessibility auditor reports
  • Enhancing your search
    • Configuring synonyms
    • Configuring best bets
    • Configuring curator rules
  • Optimise your search
    • Using your analytics to improve your search
    • Controlling what gets indexed
    • SEO auditor
  • Search result tuning

Course Introduction

Duration: 1/2 day
Training Units: 1
Assessment: Theory Review 


Students should have basic computer skills but a technical background or prior experience with search engines is NOT assumed. This makes the course an ideal introduction for anyone wanting to get started with Funnelback. Past experience in managing or updating components of a website would be useful though not required

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