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Disruptive companies flourish in the private sector, but Stephen Morgan argues that their approach can be used in the public sector.
Robin Marchant says harnessing the power of outdoor advertising and wearable tech, in conjunction with CX is the key to tapping into and retaining consumer attention.
Whilst it is a great sign that brands want to invest in new technology, it is vital that they choose technology to improve their customer experience, not just because it’s the latest fad.
Virtual Reality (VR) has progressed leaps and bounds over the last year, and marketers have been prompted to think about how they can utilise this new technology.
Virtual reality (VR) puts a stake in the ground as an innovative means of communication for businesses, but what does it mean for digital marketers?
It’s time for universities to take a proactive stance on digitising student experiences, or risk losing their students to more forward-thinking and tech-savvy competitors.
Marketing has changed dramatically over the last decade, during which time it has become an increasingly technology-dependent discipline.
Interestingly, the Australian survey found only 7 per cent of business leaders ranked Australia as the most innovative country.
Apple is making a mark by ditching a key component across numerous tech devices, and it calls the decision ‘courageous’. Is it?
Disruption has really taken a hold on the business psyche, with half of UK firms fearing that an established competitor is likely to usurp them.
The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite.
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
A potential physical device from Snapchat means businesses may be left wondering whether augmented or virtual reality is where they should be investing.
UGC can be empowering for a brand, but mismanaged and the repercussions can cost both money and reputation.
The results highlighted in a recent survey by Squiz show that just 45 per cent of business leaders said their business is ‘very receptive’ to innovation.
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