Search powered by Funnelback
How customer experience fits into and can support business strategies to drive tangible business outcomes.
Shifts in customer demand, paired with the evolution of technology and the economy has made the business industry ripe for disruption.
ExchangeWire Research’s weekly roundup features Squiz's report looking at the need for digital innovation.
Many marketers still aren’t using content management systems and tools to their full potential.
How can some organisations not yet equipped for mobile dive into innovations deep-end?
The ultimate nightmare is a disruptive, uncontrollable digital future where a publisher simply doesn’t know its own customer.
Although CMOs across the country may well be breathing a sigh of relief after a challenging 2016, now is not the time to become complacent.
Readers want access to more content and authors want to connect to readers. Give your readers the content they crave and you can transform how they discover your books.
As Businesses question what type of innovative change is right for their own brand, marketers should have one goal in mind for their digital strategy – offering a customer-centric experience.
A look back at the research and studies that have revealed the most about the evolution of sales, marketing, customer service and customer experience over the last 12 months.
The business transformations some brands have undergone this year should make marketers question what is right for their own company’s strategy. Should they be experimenting with new technologies?
A recent Squiz survey has revealed that the majority of business leaders are not prepared for artificial intelligence (AI) or virtual reality (VR) technology.
Is your business prepared for the arrival of artificial intelligence (AI) or virtual reality (VR) in your workplace? A new survey from Squiz has found that 65% of businesses aren't prepared at all, and only 7% are actively onboarding the technology.
Survey findings by Squiz, the Australian company powering digital transformation for its clients, revealed the vast majority of business leaders are not ready to adopt mobile, AI, or VR technologies.
Business websites must be easy to navigate, uncluttered and able to function across multiple devices in order to engage their customers.
We look forward to hearing from you