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The travel industry must make a number of steps in order to fully engage with today's digital consumer in the technological age.
How businesses can make the most of their marketing technology investment
This is not the future we expected. What gives?
There remains a disconnect between marketers and their C-suite, which is hindering organisations’ ability to fully utilise and optimise marketing technology to drive business growth.
Australians are spending increasing amounts of time and doing more online, but that businesses currently lack the ability to capitalise on these changes, falling further and further behind consumers’ expectations.
Squiz has been announced in SugarCRM's 2017 class of Elite Partners, by continuing to empower businesses to deliver a superior customer experience.
Marketers must learn to speak the language of the boardroom if they are to demonstrate the value of martech to the bottom line and succeed into the future.
Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them.
In a survey of 600 global senior marketing professionals, Squiz has found that 50% feel disconnected from the C-Suite.
Over half of global marketers (52%) think that other C-level execs don’t understand marketing and only 35% think that their CEO strongly realises the potential revenue uplift and saving of martech investment.
Digital transformation is about reshaping organisations' culture, business processes and IT operations around new technology in order to better engage with their customers and streamline their internal processes.
Digital transformation company, Squiz, reveals new research which proves marketers must speak the language of the boardroom if they are to demonstrate the value of MarTech to the bottom line.
Partners well placed to bridge disconnect between marketers and C-Suite.
Now a study from global technology and strategy business Squiz suggests that marketers still feel like interlopers on Mahogany Row.
Marketers must speak the language of the boardroom if they are to demonstrate the value of martech to the bottom line, new research has found