Search powered by Funnelback
Interestingly, the Australian survey found only 7 per cent of business leaders ranked Australia as the most innovative country.
Apple is making a mark by ditching a key component across numerous tech devices, and it calls the decision ‘courageous’. Is it?
Disruption has really taken a hold on the business psyche, with half of UK firms fearing that an established competitor is likely to usurp them.
The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite.
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
A potential physical device from Snapchat means businesses may be left wondering whether augmented or virtual reality is where they should be investing.
UGC can be empowering for a brand, but mismanaged and the repercussions can cost both money and reputation.
The results highlighted in a recent survey by Squiz show that just 45 per cent of business leaders said their business is ‘very receptive’ to innovation.
The majority of business leaders have revealed they are not prepared, nor have initiatives in place, to implement innovation in their company.
The game’s popularity has left different industries wondering how they could reap the rewards of both augmented and virtual reality (AR and VR), especially the Public Sector.
We investigate how technology is creating a dramatic shift in the way marketing teams work and collaborate, and the factors that will drive the future marketing function.
People, and not just technology, are key to building a successful university website, explains Joe Hoyle
We look at how marketers serious about boosting customer engagement and brand loyalty are embracing the power of user-generated content.
Stephen Morgan, co-founder of digital transformation business Squiz, gives Jess Pike the lowdown on what it takes to nail customer experience.
Agility, collaboration and new ways of thinking about customer engagement are all set to shake-up the future of marketing.
Eight out of 10 businesses in the UK fear being displaced, not only by startups, but by established competitors, reveals a new survey from digital transformation firm, Squiz.
What should local councils consider when implanting a digital strategy aimed at younger citizens?
UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years.
Grace Kraus outlines four keys to marketers who want to implement design thinking and stay ahead in the ever-evolving customer experience game.
Being displaced, not only by startups, but also by established competitors, is the biggest fear of UK businesses, a new study by digital experts Squiz finds.
Young people would be more likely to vote in future elections and referendums if they are able to do so via a phone, tablet or computer, according to a new survey.
How government bodies can learn from innovative startups.
A report from tech and strategy firm Squiz found that 80% of UK businesses fear that they could be displaced by new technology-focused companies within the next 5 years.
A study by Squiz has highlighted the worries of businesses owners in the UK, with 49% of UK businesses fearing an established competitor is likely to disrupt them.
No-one said running a business was easy, but it seems the rise of technology is giving most firms the heebie-jeebies.
Stephen Morgan discusses The Digital Economy Bill and why data sharing needs to be transformed across the public sector.
A staggering 80 per cent of UK businesses fear they could be displaced within the next five years, a report by Squiz has revealed.
UK’s businesses are afraid of start-ups. Genuinely, thoroughly afraid. The worst part is – these fears are not without solid ground.
Established companies are struggling to adapt to developing digital trends, which is putting them at risk of being replaced by young start-ups.
There are 3 key areas that marketers must focus on in order to foster an environment where digital transformation can flourish.
Even among small firms, most have automated email marketing.
Should every business be looking to follow ‘Uberisation’ business model in order innovate?
Why marketers should remember the winning tirfecta
3 reasons why government needs digital transformation.
In order to monetise content, publishers have no choice but to transform.
Predictive analytics, driving smarter decisions and excellent student experiences
The end goal of enhancing customer experience is becoming the same for both the marketing and IT teams. With siloed approaches on the way out, here’s why collaboration between marketing and IT could be Australian businesses’ solution to digital transformation.
Featuring our very own Steph Bradley from our London office, the Mortimer Spinks and Computer Weekly Women in Technology Survey 2016 collected data between 10 April and 28 May 2016, and represents the views of more than 4,000 technology professionals.
In the wake of Brexit, the UK government failed to win the IT vote, as well as the Remain vote.
From 'sexting app' to marketing giant... Hannah Vickers finds out how Snapchat became your university's new top recruitment tool.
Conversational commerce is being touted as the key to an exciting new era in mobile-led communication and engagement. Are you ready for it?
For change to stick, there must be user benefits.
The customer journey has traditionally fallen to the marketing team. After all, raising brand awareness, driving lead generation, and increasing sales are all aspects that have the customer at the centre.
Uber has given rise to uberisation, with companies rushing to digitally disrupt and transform. However, very real dangers exist in the race to get 'uberised'.
Squiz and GDS are working together to customise SugarCRM Enterprise to meet their needs.
Venture capitalist and former Wall Street analyst Mary Meeker delivered her annual internet and technology trend presentation, in partnership with consultancy KPCB.
We take a look at the biggest mistakes marketers make when planning marketing spend.
It's about time the student experience took priority over internal politics.
Artificial intelligence (AI) is perfectly poised to become the norm for market segmentation. Bojana Deskov, marketing insights and data specialist at digital engagement software Squiz, explains how AI can supercharge your marketing efforts.
IT departments have often been the driving force for innovation and digital in the past; managing technology spend and maintaining IT across old systems is a core part of the department’s role, positioning them as tech champions within the business.
Marketing leaders and experts discuss the power of planning your marketing budget early.
The CEO can't outsource these decisions anymore.
Marketing leaders, experts and analysts reveal what it takes to best track and measure your budget spend.
The CEO can't outsource these decisions any more.
Marketers have now overtaken IT managers as the key decision makers on IT spend. New research finds that 66% of people across the board now identify marketing managers as the key stakeholders when purchasing new marketing software.
Marketing leaders and analysts stress importance of aligning marketing spend with your overall company vision.
Australian technology consultancy Squiz has implemented a new CRM and marketing automation system for the four branches of the Northern Island Credit Union (NICU), with 60 licenses issued initially.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
According to a new report, 43% of companies feel their digital transformation efforts are being hampered by competing departments wanting to ‘own digital.’
Study finds internal conflict between departments is acting as a barrier to digital transformation.
94% of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43% of companies see competing departments wanting to own digital as a barrier to effective digital transformation in their organisation, according to a Forrester Consulting study.
Northern Inland Credit Union (NICU), a mutually owned authorised deposit taking institution (ADI) delivering financial services to benefit Members, has selected Squiz to power its journey to providing digital and data-driven Member experiences.
Marketing automation and CRM tools enable a new customer-centric approach.
Local authorities in England face at least a dozen distinct barriers to fully harnessing the power of digital service-delivery, according to research presented at Socitm’s spring conference.
To stay competitive, brands must recognise that all elements of the customer journey are connected and must evolve as shoppers interact with your business.
Two thirds of people within organisations now view marketing managers as the key stakeholders when purchasing new marketing software - not the IT department.
To stay competitive, brands must recognise that all elements of the customer journey are connected and must evolve as shoppers interact with your business.
Stephen Morgan, co-founder of digital transformation business, Squiz, provides 3 great tips for making your business more digital.
New Zealand managing director Patrick Fitzgerald talked to StopPress about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.
What's the purpose these bots are set to serve and how they might aid the relationship between business and consumer?
B2B marketers appear confident with leading customer experience initiatives, yet measuring ROI off the back of their efforts isn’t part of the plan.
Forty-five percent of marketers place customer experience as the number one business priority, but almost the same percentage (47 percent) are struggling to prove its return on investment, according to a study by Squiz and B2B Marketing.
More than two fifths (41%) of B2B marketers are struggling to connect with customers, despite the majority describing it as “very important”.
The majority of marketers are struggling to provide a consistent customer experience, according to new research conducted by B2B Marketing and Squiz.
In this opinion piece, Robin Marchant, Global CMO of digital engagement software company Squiz, explains why it is vital to ensure CMOs’ skills and influence are well-represented internally, as their role dramatically shifts during digital transformation.
Becoming a truly digital business is more than just hiring in a few experts at the top; change has to be more comprehensive and fundamental.
Insufficient budgets and lack of understanding are key challenges.
The majority of IT workers say improving customer experience is their top digital goal for 2016, with 60 per cent indicating this shift in their traditionally tech-focused role, according to the Squiz State of Marketing Technology Report 2016.
Marketers in Australia are stepping up their investment in marketing automation software despite half of them struggling to fully understand what it actually entails, according to a new survey.
Research claims two-thirds of marketing managers now call the shots ahead of IT managers when it comes to purchasing new marketing software.
Despite heavier investments and swift uptake of the latest technologies, 52 per cent of marketers admit they still struggle to understand marketing automation.
New research finds that 66% of people across the board now identify marketing managers as the key stakeholders when purchasing new marketing software.
Results also show evidence of greater integration between the teams, resulting in similar digital goals.
Marketers are investing significantly more on marketing automation software than last year, despite just over 50% admitting they struggle to understand marketing automation.
Latest Squiz State of ANZ Marketing Technology report also shows better collaboration between marketing and IT to achieve digital strategy goals.
While integrating all platforms and channels is still thought to be a struggle for marketers, it is listed as the most important digital goal for 28% of respondents.
Marketers have become more tech-savvy than IT managers, especially when it comes to new technologies needed for business, a new report by digital transformation business Squiz reveals.
New research outlines that 66% of marketing managers are driving their company’s IT spend, with IT managers forced to take a back seat when it comes to investments in new platforms for business growth.
Marketers have leapfrogged IT managers in importance when it comes to the purchase of new marketing software, with 66 per cent of marketing managers now in the ‘driving seat’ when it comes to such decisions.
It is shocking to see that only 44% of business leaders indicate that they work for companies where digital disruption is a board-level concern.
Move over grandad: a new generation of CMOs are joining the board and driving change.
Not so long ago, Gartner predicted that by 2017, CMOs will spend more on IT than CIOs have ever done. This does not mean the CMO will take over the CIO’s role, but it does mean that those in control of marketing will become more data driven.
What are the best strategies for getting loyal customers and brand ambassadors in a multichannel world?
Watch Stephen Morgan explain Google’s mobile project in detail - from the way publishers will likely use it and how ad tech vendors can test to see if their technology is compatible.
Marketers need to be more savvy with their marketing tech spend to remain competitive and relevant. CMO gathers advice on how get a martech ROI.
The rapid pace of technological innovation has placed us in the midst of the “fourth industrial revolution” - what does this mean for UK firms?
Facebook and Uber may not seem like the most likely bedfellows, however a recently announced partnership suggests they may have some chemistry.
This partnership will combine technology with consultancy to help governments meet and exceed their digital transformation goals.
Partnership aims at assisting government organisations to start afresh with designing, connecting systems, and executing their digital transformation strategies.
This partnershi[ will combine technology with consultancy to help enable organizations to exceed their digital transformation goals.
As the pace of digital innovation quickens, Australian businesses are falling behind on strategy.
All around us, data analytics is drastically transforming marketing strategies, and it is essential for today’s businesses to embrace change.
Steve Morgan and other leading figures report on what the biggest tech trends of 2016 will be.
John-Paul Syriatowicz speaks to bizEDGE NZ about fostering collaboration between technology, sales, and marketing – a triumvirate traditionally known for conflicting priorities and interests.
Marketing leaders, analysts and industry commentators share what they believe the key marketing trends for 2016.
Steve Morgan talks about his favourite 7 apps and ones to look out for in the new year.
Marketing leaders, analysts and industry commentators share their insights into what 2016 holds for big data and predictive analytics.
Marketing leaders, analysts and industry commentators share what they believe to be key for marketing strategies in 2016.
Steve Morgan, Co-Founder, Squiz, explains why Amazon Launchpad makes Amazon as much of an innovator as the start-ups it's supporting.
Brands should forget about trying to appeal to different generations such as Baby Boomers and Gen Y. John-Paul Syriatowicz, group chief executive of digital strategy company Squiz, believes businesses need to be targeting a group he calls “Generation C” instead of the traditional age categories.
There are three trends that will drive the digital marketing sector in 2016.
You've heard about Generation X, Y, and Z, but what about generation C? Generation C is a new whole new group for brands and marketers to consider. John-Paul Syriatowicz, Group CEO of digital company Squiz, explains why this is one group of consumers you can't afford to ignore.
Squiz's Group CEO and co-founder John-Paul Syriatowicz offers his advice on how to get staff buy-in throughout your digital transformation journey.
Roger Warner, Squiz UK's Head of Strategy, explains how mobile can help HEIs build stronger student relationships.
Fighting the chance that organisational inertia could compromise the agency’s efforts to improve its customer interactions, the DTI project team continued working to develop a service and interaction roadmap for its reinvention - by first working alongside consultancy and implementation partner Squiz to conduct extensive, focused customer research.
Marc Englaro is Director of Customer Insights at Australian customer experience and digital services company Squiz. While the focus of the digital transformation narrative is on the technology, Mr Englaro says the high-value parts of these transactions remains human-scale.
Modern businesses need to awaken to the fact that, in today’s business environments, a ‘digital strategy’ is about much more than ‘digital’: it’s really customer, business and growth strategies all rolled into one.
Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Squiz global CEO, John-Paul Syriatowicz for his take on embracing digital successfully.
From reverse mentoring to deep-dive workshops, agencies and brands offer tips to ensure all your staff keep on top of technology.
Why facing up to digital disruption is critical for marketers to take the lead within successful businesses.
Squiz MD talks through how several of its Australian customers are responding to rapidly shifting customer expectations and digital disruption in the financial services sector.
The higher education sector, like every other, is grappling with changing ‘customer’ experience trends and new technology. Where the HE sector is immediately affected by this trend, and where it can exploit it, is within student recruitment. Steve Morgan, Co-Founder, Squiz, explores how HE is dealing with the challenge.
Consolidates 148 websites, 30+ intranets and numerous social media accounts.
Institution says app was designed to make the experience of clearing ‘reassuring and enjoyable’.
Australian-founded global technology and strategy business, Squiz, recently held its annual user conference, Squiz Summit, at Docklands, Melbourne. Bringing digital and marketing professionals together from across Australia, the summit offered insights into what the future holds for the digital age, marketing technology, and how marketers can maximise their digital presence, customer experience and output.
Prospective university students who are still mulling over what to do post exam-results just might end up being partnered-up with their ideal course – thanks to a new Tinder-style Clearing app.
More than 10,000 students selected their university course this summer through a user experience that emulates dating app Tinder.
The University of Salford has introduced a Tinder-style app for clearing that will help match students up to their best suited courses...
It may seem obvious once stated, but organisations are rediscovering the importance of meeting internal and external user requirements.
Experts discuss the fatal flaws hindering modern marketing leadership and how you can simplify workflow processes and improve efficiencies.
The organisation has revamped its website as it aims to move away from its traditional Middle England image.
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion. Celebrating its 100th birthday this year, the organisation wanted to ensure it was meeting the demands of a 21st century audience.
Women’s Institute revamps website for 100th birthday - Digital marketing news and research from Digital Strategy Consulting - The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.
The importance of our ‘online’ offerings is giving way to customer experience as the major differentiator between businesses. As a result, traditional industries which were not widely acknowledged to ‘need’ shaking up, have been turned upside down by disruptive technologies.
The Women’s Institute, which is currently celebrating its 100th anniversary, is hoping to move away from its traditional Middle England image by revamping its website and in turn enticing younger women to sign up.
“The traditional view of the Women’s Institute is jam and Jerusalem or Calendar Girls,” laughs Charlotte Fiander.
The website has been made image-led and mobile-responsive, with its 242,000 members being able to upload information and photos of their local Women’s Institutes. “We reached a stage where the website was filled with lots of information about the WI, but not with what people actually wanted to read,” said Charlotte Fiander, head of communications at Women’s Institute. “With the relaunch, the website provides the ability for each individual WI to take ownership,” she said. But there is another reason for the brand’s digital makeover, which was managed by digital agency Squiz. “The renewed website will undoubtedly attract younger members as well,” Fiander said. “The responsive design has brought us up-to-date in that respect. Nowadays, people expect to go online, and for a national organisation to have a well-organised site,” she said. “The fact that half of our audience now comes from mobile devices supports what we are saying.”
The website has been made image-led and mobile-responsive, with its 242,000 members being able to upload information and photos of their local Women's Institutes.
Stephen Morgan, MD Europe of digital transformation business Squiz, explains how marketers can encourage their companies to go back to process as a measure of success, spearheading the rebirth of real innovation.
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook. The growth reflects its aggressive global expansion into more than 300 cities and growing popularity ferrying millions of riders daily.
Global Trader produces a range of titles to provide an audience with concise articles, facts and information from leading organisations and market and industry knowledge to help develop their strategic plans for international trade.
We look forward to hearing from you