✔️ Shift routine inquiries online
Give customers intuitive account management, bill payment, and support tools that reduce call center volume and improve satisfaction.
Modernizing utilities customer experiences
Transform fragmented systems into seamless customer journeys with the Squiz Digital Experience Platform (DXP) designed for utilities organizations.
Digital platforms built for utilities challenges
Utilities marketing and digital teams face siloed systems, low self-service adoption, complex communications, rising expectations, and regulatory pressure.
Squiz DXP sits above legacy infrastructure, unifying data, content, and journeys across touchpoints. It integrates with billing, outage, and service systems, giving teams one place to personalize, test, and measure. Unlike traditional CMSs, it captures behavioral data, feeds insights into CRMs, and enables rapid iteration without developer dependency.
How Squiz DXP supports utilities organizations
✔️ Deliver real-time service updates
Provide secure access to usage data, outage alerts, and program information tailored to each customer's account and preferences.
✔️ Ensure customers find answers
Structure billing, tariff, and safety content so it surfaces accurately in on-site search and across the external, AI search platforms customers use.
Capabilities designed for utilities digital teams
2026 report
The state of enterprise digital experiences in 2026.
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Frequently asked questions
Squiz DXP sits as a unified experience layer above legacy billing, CRM, outage management, and field service platforms. The platform uses iPaas connectors to integrate data from these systems, enabling marketing teams to orchestrate personalized content and journeys without replacing core infrastructure or requiring extensive IT involvement.
Adoption increases when digital journeys are intuitive, functional, and trustworthy. Squiz DXP provides experimentation tools to test registration flows, and content presentation, plus journey mapping to identify where customers drop off. Teams can iterate quickly using inline editing and form builders without waiting for developer resources.
Squiz DXP enables governed personalization using verified customer profiles, behavioral data, and segment rules. Marketing teams can tailor messaging by vulnerability status, program eligibility, or usage patterns while the platform enforces data protection standards and provides auditable records for regulatory compliance and transparency requirements.
AI search visibility depends on how easily AI search platforms can find and accurately use your content in an answer. In practice, that comes down to having clear, current information on the topics people actually ask about, with minimal gaps, duplication, or conflicting messages.
Squiz Content Intelligence helps by identifying the content issues that typically reduce AI search visibility and answer accuracy, like missing coverage and unclear or inconsistent information, then prioritizing what to fix so accurate information about your organization is more likely to surface wherever people search.
Squiz DXP captures behavioral signals as customers engage with billing content, program information, or support resources.
Marketing teams can surface insights like which segments engage with energy efficiency content or where customers abandon bill payment flows, enabling data-driven recommendations to leadership.
Squiz Funnelback Search is the platform utilities organizations rely on for secure, accurate retrieval across complex content repositories including billing documentation and safety resources. AI Conversational Search is a feature within Squiz Funnelback Search that adds natural language interaction, letting customers ask questions conversationally. Together, they provide both traditional search strength and modern conversational capabilities customers expect from AI interactions.