Product roadmap

Hi everyone, Julie Brettle here, Chief Product Officer at Squiz. I’m really excited to share what we’ve been working on and what you can expect to see in Squiz’s products in 2026.

Jumping straight into what we’ve delivered in the past six months, we’ve shipped some major enhancements to our visual page builder. Templates and layouts are now available, giving you reusable building blocks to create on-brand pages even faster. Language variants let you manage multilingual content in one place, and we’ve improved our version history and restore functionality to make it simpler to track changes and revert to previous versions when needed.

Outside of the page builder, we’ve also released an integration with Tealium CDP. This means you can now use Tealium data directly in the Squiz DXP to build more sophisticated segments and personalise web pages.

On the search front, conversational search has received a significant performance boost. It is now nearly three times faster at finding the right content to answer questions on your site. For commonly asked questions, we’ve also introduced answer caching, so responses return in just over half a second.

If you’ve been following our product roadmap, you’ll know that everything we build centres on three core challenges facing every digital team: building content fast without developer reliance, helping users get answers—not just search results—and turning your data into actionable insights.

These challenges are more urgent than ever because AI has fundamentally changed where decisions are made. Your audiences aren’t just browsing your website anymore. They’re asking tools like ChatGPT about your services and reading Google AI overviews that may or may not mention you. If your content isn’t optimised for AI systems, you simply don’t exist in those conversations.

To succeed in this new reality, you need to optimise your content for AI discovery so users can find answers wherever they’re researching—and that won’t always be on your site. You also need the right data and insights to understand what’s broken, what’s invisible to AI, and where to start fixing it. And you need content tools that let you publish quickly so you can act on those insights without waiting on developer availability.

That’s exactly what we’re focusing on in this roadmap: helping you get discovered wherever your audience is searching, both offsite through AI platforms and onsite through intelligent conversational search.

Our recommended approach starts with content health. First, audit what’s broken and fix it. Make your content accessible and AI-ready, because you can’t build on a weak foundation. Second, layer in intelligent search so your content is discoverable—this means conversational and keyword search working together. Third, power it all with a modern platform like Squiz DXP so your team can keep publishing quickly without developer bottlenecks.

Today, I’m focusing on that first step—content health—because if you don’t get this right, nothing else matters.

Many content teams already use auditing tools, but they often run into the same problem: a spreadsheet with hundreds of issues and no prioritisation. It becomes overwhelming, leaving teams unsure where to start.

That’s why we built Squiz Content Intelligence. It’s an auditing platform that not only identifies what’s broken but tells you what to fix and how to fix it. You receive specific instructions and suggested content or code changes, ranked by impact so you know exactly where to begin.

Importantly, this works with any CMS. You don’t need to be using Squiz DXP. The crawler scans your public-facing site just like a search engine would, so you can start auditing immediately.

Content Intelligence launches with two key auditors. The AI readiness auditor tests whether AI systems can find and understand your content, then tells you exactly what to change to improve discoverability. The accessibility auditor identifies issues against WCAG standards and provides AI-generated fixes you can implement straight away.

These auditors scan your site regularly, ensuring you always have an up-to-date view of content health. In the accessibility dashboard, you can see overall site health, track improvements over time, and review prioritised recommendations. When you drill into an issue, you’re not just told what’s wrong—you’re shown how to fix it, often with ready-to-use code or content updates.

The AI readiness auditor works slightly differently. It identifies key topics across your site, generates relevant user questions, and tests whether AI systems can answer them accurately. You receive a quality score for each topic, along with clear, actionable recommendations on what to improve and why.

The key difference here is actionability. You’re not left guessing what to do next.

We will also be expanding this capability further. In addition to what’s already available, we plan to add spell check, broken link detection, and reading age analysis using the Flesch-Kincaid readability score. You’ll be able to set thresholds—for example, ensuring content meets a Year 8 reading level—and get alerted when pages exceed that limit.

We'll soon also introduce content policy monitoring, allowing you to define and enforce rules around naming conventions, tone of voice, and brand standards. These policies are continuously monitored and automatically enforced.

The upcoming headline feature is AI “fix it for me” functionality. Instead of just identifying issues, the platform will generate fixes and push them back into your content for approval. Fixing content becomes an automated workflow: identify, fix, publish—done.

The vision is a content health platform that doesn’t just find problems, but actively fixes them.

For your organisation, this means better content quality and usability on your site. But more importantly, it dramatically improves offsite discovery. When someone asks ChatGPT about your organisation, you appear with the right answers. When Google generates AI overviews, you’re included in the conversation.

You’re no longer buried under endless lists of issues. Instead, you get clear prioritisation and a strategic view of what will make the biggest impact. And because it works with any CMS, you can start improving immediately.

Beyond Content Intelligence, we’re also delivering several other enhancements. In the visual page builder, we’re introducing usage reporting for templates, layouts, and components. This allows you to see exactly where assets are used across your site, giving you confidence to make changes without breaking things. You can also identify which assets are most effective and retire those that aren’t.

On the CDP side, we’re introducing site-specific segment sets, allowing teams to manage segments more cleanly across multiple sites. We’re also launching pre-built segment templates so you can get started quickly and customise as needed.

For organisations considering a CMS migration, our AI-powered migration tools are already delivering real results. They can automatically move your existing site into Squiz DXP while improving it using AI-driven best practices. This isn’t just migration—it’s an upgrade.

Looking ahead, we’re working on Figma-to-DXP capabilities, allowing you to turn designs directly into live pages using your existing components and design systems. We’re also exploring conversational page building, where you can describe what you want and have the DXP build it for you—no developer required.

That wraps up our roadmap updates for the first half of 2026. To summarise, Squiz Content Intelligence is launching soon to help you improve content health and discoverability, we’re introducing usage reporting in the visual page builder, and we’re enhancing the CDP to make it easier to get started and scale.

The digital landscape is evolving rapidly, and AI is changing how people discover information. We’re building the tools you need to stay ahead.

If you have any questions or feedback, please reach out to your account manager or email us at ask@squiz.net. Thank you, and see you next time.