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At Squiz, we’re continuing to empower marketers and digital teams to create, optimize, and personalize exceptional digital experiences — all without relying on developers.
This roadmap provides a sneak peek into what we’re working on in the next 6 months and beyond. We’ll be introducing a range of new features and improvements aimed at two core areas:
Creating good content: We’re making it easier than ever to bring your content to life with tools like the Visual Page Builder, versioning and rollback, and customizable section layouts and templates.
Making your content discoverable: We’re also enhancing how you prepare and optimize your content for maximum reach. Expect automated synonym updates, cognitive search, AI-powered chatbots, and auditing tools that ensure your content is AI-ready and discoverable by your audience.
See what we’re working on and how it might help your team 👇
The next generation of the Visual Page Builder features an inline editing interface that makes it even easier for non-technical users to build and update beautiful pages efficiently. Content editors simply drag and drop pre-built components, then edit content directly on the page while seeing exactly how it will appear to visitors. Visualize, arrange elements, and toggle between content variations (like personalization and A/B testing) – all without having to switch between different tools and interfaces.
Watch the demo here.
User journey mapping helps you understand how visitors navigate your website. You can map out key user journeys—such as registration flows or appointment booking journeys—then track how users actually interact with these journeys, from start to finish. With real-time insights on key drop-off points, page duration, and device impact, you'll have the information you need to streamline important journeys, boost conversions, and ensure your website helps users accomplish what they came to do.
User journey mapping has completed beta testing and will automatically be available to all customers on Squiz SaaS DXP in March 2025.
Improve your website search results with AI-powered synonyms. Eliminate the need for manual updates to your synonyms library, as AI will automatically generate and update synonyms during website crawls. No more manual updates to synonym lists.
Squiz Search will soon leverage vector technology to understand the context and meaning behind user queries – not just the exact terms used in their search. For example, searching for “best smartphones” will also return results for “top mobile phones,” helping users find what they need more quickly and effectively.
Move beyond static website links. Our chatbot transforms customer support by providing direct, conversational answers drawn from your website's content. Customers get quick insights, and your team can focus on more strategic work.
Early adopters can try the AI-powered chatbot now. Simply reach out to your account manager or send us an email at ask@squiz.net.
Two key enhancements are coming to the Customer Data Platform:
Mutually exclusive segments: Today, you can create segments that don't overlap – ensuring customers can't belong to more than one segment within the same group. Soon, you'll be able to:
Apply these segments to both anonymous and known users.
Create success metrics to track the effectiveness of personalization efforts for each of these mutually exclusive segments.
Set prioritization rules for your segments to ensure the most relevant segmentation is applied, while having the flexibility to override these rules based on users' most recent activity.
Track and segment site search behavior: You can now track user search patterns, what they search for, and how they interact with the website after searching. This data can then be used to segment users based on their behavior to personalize their experience more effectively.
Marketers and non-technical teams will soon be able to easily customize search results using a simple drag-and-drop interface. The upcoming rule builder tool is an evolution of the Search Curator tool, allowing rule setting based on keywords, behavior, and location without requiring technical expertise.
Upgrade your website's search from static links to direct, natural-language answers that instantly resolve customer queries. Our conversational search tool pulls precise insights from your content, giving customers fast, reliable information without the link-clicking runaround. With the ability to choose which sources power your answers—including options to include or exclude specific content—this solution empowers you to deliver more accurate, targeted support that boosts customer satisfaction.
The semantic auditor helps ensure your content is clear, findable, and accurate – serving your audience effectively whether they find information directly or through AI-powered tools.
Using this tool, you can simulate how AI responds to common questions, spot where answers fall short, and identify important gaps in your content. With actionable reports and insights, you can make sure your content delivers accurate, efficient answers to everyone, regardless of where and how they access your information.
An additional 13 out-of-the-box components will soon be available in the Squiz component library. Customers can immediately use these components to build new pages with Squiz's Visual Page Builder.
Components include:
Accordion (vertical)
Breadcrumb
Card carousel
Logo cloud / logo list
Masthead
Maps
Panel
Social media links
Social media feed
Tag list
Team
Testimonials (multiple versions)
Statistics (multiple versions)
Soon, it will be easy to keep your website performing at its best with our intuitive site health monitoring tool. Get an instant overview of your site's performance through a simple color-coded health score, combining key health categories across security, quality, discoverability, and more. Customize category weights to match your priorities, and when issues arise, drill down for detailed insights and actionable fixes.
In this first iteration, you’ll be able to monitor your health score, drill down into each health category, and view analytics to identify what is affecting your health score.
Streamline content creation by giving editors direct access to approved images and assets in Bynder, right from the Visual Page Builder. Eliminate the need to switch between systems and prevent duplicate work, while keeping all imagery and assets consistently managed from a single source of truth.
Streamline content creation by giving editors direct access to approved images and assets in Asset Bank, right from the Visual Page Builder. Eliminate the need to switch between systems and prevent duplicate work, while keeping all imagery and assets consistently managed from a single source of truth.
Upcoming enhancements to the Visual Page Builder include:
Templates and layouts: Content editors can easily create complex multi-column layouts without needing developer assistance. They can also create and save templates for frequently used page types—such as blogs or news articles—allowing them to quickly build new pages with pre-established components and layouts.
Version history and rollback: Editors can view a detailed version history of pages, with clear highlights of changes between versions. If needed, they can roll back to a previous version and republish it.
Language variants: Content editors have the ability to manually create content variations in different languages, enabling seamless localization.
We’re making some improvements to the logs service based on customer feedback, including a more streamlined UI and performance improvements. Search (Funnelback) and Content Management (Matrix) logs will be available alongside logs from other capabilities in a centralized location, with enhanced filtering options to help you quickly pinpoint and resolve issues. This will make diagnosing and fixing problems faster and easier.
Catch up on past Squiz DXP product releases. Learn what capabilities and features you can utilize now.