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🚀 Try our newly launched Conversational Search tool
At Squiz, we’re continuing to make Marketing, Content and IT teams' lives easier while helping them deliver better experiences for their users.
Take a sneak peek into what we’re working on in the next 6 months and beyond. We’ll be introducing a range of new features and improvements aimed at two core areas:
Build brilliant content fast, without developer reliance. Building on our Visual Page Builder foundation, we're adding templates and layouts for quicker page building, language variants so you can manage all languages in one place, and AI-powered features like automated A/B testing. Plus, with integrations like Tealium for personalization, these updates streamline your workflow while maintaining the intuitive, no-code page-building experience.
Help users get answers, not just search results. Let users ask questions in their own words, and get instant, accurate answers based on content you control. But the benefits go beyond your website: implementing Conversational AI Search also makes your content AI-readable for external tools like ChatGPT, ensuring you control your narrative and stay discoverable. To support this experience, we're working on comprehensive auditing and monitoring tools that keep your content high-quality and ensure it delivers accurate answers – whether users are browsing your website or asking questions through AI.
See what we’re working on and how it might help your team.
Upgrade your website's search from static links to direct, natural-language answers that instantly resolve customer queries. Our conversational search tool pulls precise insights from your content, giving customers fast, reliable information without the link-clicking runaround. With the ability to choose which sources power your answers – including options to include or exclude specific content – this solution empowers you to deliver more accurate, targeted support that boosts customer satisfaction.
Watch the demo here.
Upcoming enhancements to the Visual Page Builder include:
Templates and layouts: Non-technical content editors will be able to achieve greater efficiency and control over page design. They will be able to:
Quickly build and apply sophisticated multi-column layouts
Apply templates that dictate page structure, helping to maintain consistency and content integrity.
Language variants: Content editors will be able to effortlessly create, translate, and manage multilingual content pages. This will help to directly address the needs of diverse audiences and enable seamless internationalization of your digital presence.
Streamline content creation by giving editors direct access to approved images and assets in Asset Bank, right from the Visual Page Builder. Eliminate the need to switch between systems and prevent duplicate work, while keeping all imagery and assets consistently managed from a single source of truth.
Deliver personalized web experiences to visitors before they log in or identify themselves on your site. When visitors click tracked email or marketing links containing unique identifiers, Squiz DXP's Customer Data Platform (CDP) automatically creates anonymous profiles that persist across devices and sessions, enabling immediate personalization based on their campaign source and on-site behavior.
How it works:
Campaign capture: Visitors clicking tracked links from email campaigns or marketing automation platforms automatically have anonymous profiles created using the unique marketing ID in the URL
Cross-device tracking: The stable marketing ID connects subsequent visits from any device back to the same anonymous profile
Behavior enrichment: On-site activity like page view events builds a persistent activity history tied to the anonymous profile
Instant personalization: Use these profiles for segmentation and targeting through components in the Visual Page Builder, even without user login
Data integration: Sync profile and behavioral data to your CRM or data warehouse for further analysis
The Visual Page Builder will soon have an enhanced version history and rollback feature. Editors will be able to view a detailed version history of pages, with clear highlights of changes between versions. If needed, they can roll back to a previous version and republish it.
Connect your Tealium Customer Data Platform (CDP) directly to Squiz DXP to deliver personalized content experiences without the technical complexity. Content editors and marketers will be able to create targeted content right within the Visual Page Builder using customer data and segments from Tealium – no need to switch between multiple tools or rely on developers.
Meet new accessibility regulations and ensure all your users can access your content with comprehensive auditing capabilities. The Accessibility Auditor scans your entire website or specific pages with flexible scheduling. You'll get detailed reports on how accessible your content is and what needs fixing to comply with:
WCAG 2.2 standards
European Accessibility Act requirements
Americans with Disabilities Act requirements
You can set up scans to run manually or automatically (daily, weekly, or monthly). Visual charts track your accessibility improvements over time, while detailed breakdowns show specific issues that need attention alongside items requiring manual review.
In future iterations, we'll introduce more auditing tools that check for broken links, spelling errors, and compliance with your custom terminology and brand guidelines. We'll also introduce AI capabilities that can automatically fix certain issues for you, plus a shared dashboard that brings together insights from all your auditing tools.
Soon, it will be easy to keep your website performing at its best with our intuitive site health monitoring tool. Get an instant overview of your site's performance through a simple color-coded health score, combining key health categories across security, quality, discoverability, and more. Customize category weights to match your priorities, and when issues arise, drill down for detailed insights and actionable fixes.
In this first iteration, you’ll be able to monitor your health score, drill down into each health category, and view analytics to identify what is affecting your health score.
We’re adding two key enhancements to make search management more flexible and efficient:
Custom roles: Create search specific roles with tailored permissions, to gain precise control over who can view, edit, or manage different aspects of your Squiz DXP search functionality.
Streamlined environment management: Seamlessly move your search configurations through development, staging, and production environments with a simplified workflow that eliminates manual steps and reduces deployment time.
Execute time-consuming digital marketing tasks through simple conversations with AI that can coordinate across multiple DXP systems. Instead of manually juggling different tools and platforms, you'll describe what you want to accomplish in natural language, and the AI will handle the technical execution while keeping you in control with approvals at key steps.
The first feature that will be available is AI-powered A/B testing – simply tell the AI what you want to test, and it will generate options, configure the test, and run it automatically once you approve.
Building on the site health monitoring feature, we're developing an AI content assistant that goes beyond showing you what's happening with your content to tell you exactly what to do about it.
The assistant will offer semantic content auditing that identifies accuracy and consistency issues affecting both human readers and AI systems. It will generate data-driven content briefs based on actual user demand, guide your team on creating content that works effectively for both audiences and AI discovery, and prioritize improvements so your subject matter experts know exactly where to focus their efforts first.
Catch up on past Squiz DXP product releases. Learn what capabilities and features you can utilize now.