Squiz was founded in Sydney in 1998 by a small team of developers who believed organizations should have more control over their digital experiences. What began as an open-source content management project grew into a platform trusted globally by universities, governments and enterprises.
Say hello to Squiz
We empower marketing teams with the technology and partnership they need to manage brilliant and impactful digital experiences.
Our mission is simple: create services online that improve lives offline
Since 1998, Squiz has helped service-led organizations deliver better digital experiences, making it easier for citizens to access services, students to find courses, and clients to engage with advisors.
Today, 500+ organizations worldwide use Squiz to power websites, portals, and digital services across government, education, and more.
We combine our market-leading Digital Experience Platform (DXP) with a global team of digital experts who understand the unique challenges of complex, regulated, service-focused industries.
Our Story
Pioneering content management
A global technology leader
Over time, Squiz has evolved into a full, Gartner-recognized, Digital Experience Platform and now offers Content Intelligence and Funnelback Search in its product ecosystem.
Today, under the leadership of CEO Gavin Dumsday, Squiz helps organizations modernize responsibly by consolidating fragmented technology and enabling marketing teams to deliver more discoverable, engaging digital experiences.
What sets Squiz apart?
Recognized for impact
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2026
Excellence in Chatbots & Conversational AI
CMSwire Impact Awards
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2025
Employer of the Year
Women in Digital
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2011 - 2025
Digital Experience Platforms
Gartner Magic Quadrant
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2025
Luminary Award for Digital Transformation Excellence
Cloudflare Awards
Frequently asked questions
Squiz was founded in 1998 in Sydney, Australia. What began as an open-source content management project has evolved into a full Digital Experience Platform supporting more than 500 organizations globally.
Squiz is headquartered in Sydney, Australia and supports organizations globally across multiple industries. Squiz has offices in the United Kingdom, Poland, the United States, Australia and New Zealand and has remote teams working across all regions.
More than 500 organizations worldwide use Squiz to power websites, portals and digital services across government, higher education, professional services, utilities, finance and other sectors.
Squiz works primarily with service-led organizations, including government agencies, higher education institutions, professional services firms, utilities providers and financial services companies.
Squiz is a technology company that provides a Digital Experience Platform (DXP) that combines content management, intelligent search, personalization, testing, analytics and integration capabilities into one SaaS platform. Squiz also offers Squiz Content Intelligence and Funnelback Search - two products that enable marketing and digital teams to improve content discovery both on and off their websites.
Squiz is led by CEO Gavin Dunsday and a globally distributed leadership team, who oversee the company’s continued evolution as a SaaS Digital Experience Platform serving complex, service-focused organizations.
A traditional CMS focuses primarily on publishing content. Squiz DXP combines content management with intelligent search, personalization, analytics, testing and integration tools, enabling organizations to create connected, discoverable digital experiences rather than static websites.
Service-led organizations, such as government bodies and universities, deliver critical information and services to citizens and students. Squiz is built to support the governance, compliance, accessibility and integration requirements that come with delivering those services at scale.