There are two types of DXPs - an all-in-one monolithic suite or an open, composable DXP - like Squiz.
A monolithic DXP offers the entire suite of capabilities under a single vendor. Each component is interdependent on the rest of the suite and is designed to work as a single end-to-end solution only. Switching out or adding any third-party solution is often not possible or very costly.
An open, composable DXP works like building blocks. You can add, remove or change out the blocks depending on what you need at the time, without sacrificing on connectivity.
An open DXP integrates technologies via APIs to get products and services from third-party systems working together through a central platform. This enables content, data and systems to work cohesively when in place. It will also have the flexibility to add new applications, data or functionality in the future as needs evolve or grow.
Squiz is an open DXP that breaks down silos by integrating tools and data across all digital customer touchpoints. A basic example is when visitors fill out a form on your website, sign in to a portal, and engage via social media. You collect data from these sources in your CRM, tap into your CRM data, and then push the data back into your third-party applications to drive personalized content in a student, citizen or customer portal.
When you have an open DXP like Squiz, you can transition and transform your digital experience your way.