A DXP is for organizations that want to take their digital experience to the next level.
Without a DXP, organizations risk delivering a poor experience that impacts customer engagement and loyalty. Imagine that a new visitor wants to learn about your organization, set up an appointment, and become a user or customer. How many different sites and systems might they touch on their journey? Could they do it all online? With different teams managing different parts of the customer lifecycle, you don’t want to deliver a disjointed experience.
Creating a customer-led connected digital experience is exactly what a DXP enables. It’s a single platform that helps organizations build, manage and connect each step of the customer journey together, from one platform.
A DXP connects your tech stack, breaks down data silos, and supports the entire digital journey. It’s the only efficient way to provide customers with what they want, in the way they want, and when they want it.
With the digital customer experience touchpoints today consisting of mobile, websites, social media, customer support, IoT devices, online advertising, email, and more - the sticky-tape way of working across systems is unsustainable.
Examples of how the Squiz DXP can help:
- Increasing user engagement and conversion by improving content discoverability, relevance and personalization,
- Empowering customers with 24/7 self-service online through a secure portal,
- Automating manual processes to increase productivity and using workflows to support brand compliance,
- Turning fragmented data into insights that drive personalization and optimization across your digital journeys.