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Optimization

Analytics to improve user journeys

Improve all aspects of your digital experience with our suite of tools for search, SEO, accessibility and more.

Optimization

Insights for all aspects of your experience

Get a single suite of analytical tools to oversee and manage your digital experience.

A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

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A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

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Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Demo video

Get a quick overview of Squiz DXP Optimization with this short video.

“The big win for me, is what we can now do in-house. Although we’re a really lean team, we can do our own enhancements.”

Kieran Scott

Kieran Scott

Digital Product Manager

Frequently asked questions

Yes, you can find all of the capabilities to optimize your customer’s digital experience and improve user journeys under the Insights section of your DXP console.

Utilizing a simple layout the dashboard puts our series of powerful optimization tools at your fingertips.

Currently, we provide optimization services in relation to search performance, content accessibility, content quality, AB testing, and user journey mapping.

Utilize our search analytics to understand who is searching for what and whether you have relevant content. The SEO auditor provides insights into how your content is being ranked.

Instantly assess your content against the WCAG 2.1 guidelines with our accessibility auditor and learn how to address the issues found.

Apply our content auditor to understand the reading grade of your content, and identify missing metadata, duplicated titles and content, undesirable text, old content, and poor page response times.

Utilize AB testing to assess different versions of user experience elements, such as content, a web page component, or a complete redesign of a web page. It's a powerful way for companies to learn what's going to be most effective and make impactful changes.

Yes, you can use our search performance, content accessibility, content quality and AB testing tools with any CMS, no just Squiz CMS.