Toby Margetts

The million dollar question. What does your institution need to do to ensure it’s prepared to survive the threat of Covid-19 and thrive into the future?

Students are no longer just attending university to receive an education, they expect an experience. So it’s crucial that universities really understand their customers, making use of the wealth of data available about them, in order to deliver the best experience.

Understanding the 3 pillars of personalisation with a digital experience platform (DXP): Customer Data Management, Analytics, and Multi-channel delivery.

Clearing has been gaining in popularity over the years and we have an inkling as to why. But what impact will Covid-19 have on Higher Education in 2020 and beyond?

Even before Covid-19 emerged, we were seeing profound changes in student behaviour and the tactics employed by universities to help them remain competitive – particularly during Clearing. The pandemic has thrown a bucket-load of fuel onto a rapidly growing fire and there are going to be some explosive implications.