Toby Margetts

10 years ago millennials were barely old enough to enter the workforce – now they’ve overtaken the baby boomers and Gen Xers to make up the majority. This presents a serious challenge for HR departments, not least because each generation places value on different things.

Students are no longer just attending university to receive an education, they expect an experience. So it’s crucial that universities really understand their customers, making use of the wealth of data available about them, in order to deliver the best experience.