Castle Water is the leading independent water retailer in the UK. We deliver water and wastewater services to hundreds of thousands of businesses, charities, and public bodies throughout England and Scotland.
As an entirely independent retailer, they are committed to delivering cost reductions and quality customer care; however, several challenges threatened to compromise this promise.
In a competitive pitch, Castle Water selected Squiz Consulting and Digital Experience Platform (DXP) to redevelop their digital platform. Together Squiz and Castle Water designed a new web presence that aimed to
The Squiz consulting team mapped user journeys, conducted a competitor analysis, and audited Castle Water’s tech stack to build a digital strategy. This led to the delivery of
The first phase website launch achieved impressive results:
Castle Water will focus on further developing its customer self-service functionality in phase two of the project.