Visual page builder with drag-and-drop components lets marketing teams create and edit pages in real time with built-in permissions and approval workflows.
Digital experiences that drive enrollment
A digital experience platform to help higher education marketers attract, recruit and retain students.
A toolkit for every digital experience
Prospective students begin with conversational search, use multiple channels, and expect clear answers throughout their journey. Meanwhile, your team manages a complex ecosystem - multiple CMSs, disconnected analytics, and legacy systems, all while facing growing pressure to prove impact.
Squiz Digital Experience Platform (DXP) unifies content, search, personalization, testing, and analytics in one platform. It gives marketing and digital teams the insight and control to support the full student lifecycle - from inquiry to alumni engagement - with confidence.
How Squiz DXP benefits institutions globally
Content management
Publish faster without developer support
Intelligent site search
Deliver accurate answers without hallucinations
Squiz Funnelback Search combines on-site keyword search and on-site conversational search, ensuring accurate responses drawn from your indexed content. If a student searches for “MBA entry requirements” or “open days near me”, they get accurate, personalized answers - no hallucinations.
Testing and optimization
Improve conversion with real data
Built-in A/B testing lets you trial messaging, layouts, and calls-to-action without third-party plugins, using actual visitor behavior to refine what works.
See how leading universities use Squiz products
Benefits at a glance
2026 report
The state of digital experiences in higher education.
Discover the latest higher education insights.
Frequently asked questions
Yes, Squiz DXP is the perfect solution for Higher Education Institutions - business schools, research institutes and colleges managing multiple sites.
While Squiz DXP is used globally by service-led organizations across a number of sectors (government, legal, utilities and more), it has been built to fit the needs of the Higher Education space. Squiz has hundreds of customers in higher education, from large business schools, to community colleges, and globally-recognized red-brick institutions.
A traditional CMS lets you edit website content, but that’s about it. Squiz DXP combines content management with the best intelligent site search platform, intuitive personalization, integration with your other data platforms, and robust content analytics and testing tools. Even better, marketing teams can manage content, test messaging, and analyze performance independently. When you need to get technical, use low-code tools built on HTML, JavaScript, and CSS to make updates - no specialized programming knowledge required.
Squiz Funnelback Search serves three functions: it delivers on-site keyword and conversational search experiences, audits whether content answers actual student questions, and structures content for discoverability across AI search platforms like ChatGPT and Claude. Marketing teams can test content gaps before losing enrollment opportunities, ensuring programs appear where prospective students are actually searching - not just on your website. Better content means improved discoverability on your site, through SEO, and on AI search platforms.
Yes. Squiz DXP includes an integration platform (iPaaS) that connects with CRM systems, student information systems, email platforms, and other martech solutions. This creates a unified digital ecosystem where data flows between systems without requiring custom development work or maintaining multiple vendor relationships that increase complexity and cost. These integrations help power more personalized and performant digital experiences.
Squiz DXP enables marketing teams to create audience segments based on visitor type, program interest, geography, or custom criteria through the platform interface. Once segments are defined, teams can assign specific content, messaging, or page layouts to each audience without writing code. The platform handles the technical delivery automatically based on visitor attributes and behavior.
Low-code means marketing teams can create pages, launch campaigns, and update content using visual tools rather than waiting for developer availability. Squiz DXP's Visual Page Builder uses drag-and-drop components, and all platform features are accessible through intuitive interfaces. In most cases, you’ll never have to touch code. Teams maintain control over the digital experience without submitting IT tickets or following sprint schedules.
The platform provides unified analytics showing content performance, audience segment behavior, and conversion metrics in one system. Marketing teams can track which programs drive inquiries, how messaging variations perform in A/B tests, and where visitors engage most throughout their journey. This consolidated data demonstrates clear ROI to stakeholders and informs strategic decisions with evidence rather than assumptions.
Prospective students increasingly begin their search on ChatGPT, Claude, or Google's AI mode rather than visiting university websites directly. If your content isn't structured correctly, you're invisible in these conversations - losing enrollment opportunities before you know they exist. Squiz DXP with Squiz Funnelback Search helps marketing teams structure content so programs are discoverable wherever students search, not just through traditional SEO.