Control your digital presence with visual editing tools that let marketing teams launch pages, updates, and campaigns instantly.
Digital experiences that showcase expertise and drive conversion
Demonstrate value, engage clients meaningfully, and turn digital discoverability into measurable business development outcomes.
Transform how clients discover and choose your firm
Professional services firms don’t sell products - they sell expertise, reputation, and trust. Long before contact, clients assess your thought leadership, partner profiles, sector experience, and case history online. Traditional CMS platforms slow teams with dependencies, while poor search and fragmented tools limit visibility.
Squiz Digital Experience Platform (DXP) solves this with a unified SaaS platform combining content management, intelligent search, personalization, testing, and analytics. It helps firms structure and surface expertise, publish insights quickly, convert PDFs to searchable HTML, track engagement, and ensure content is discoverable across site search, Google, and AI platforms like ChatGPT.
How Squiz DXP transforms professional services marketing
Content management
Publish faster without developer delays
Intelligent site search
Surface expertise when clients need answers
Enable natural language and keyword search so when users are searching for specific partners, legislative updates, case studies or articles, they find the answers they’re looking for, regardless of terminology. Content is readily accessible on your site (not buried in PDFs) and visible via AI-engines.
Testing and optimization
Optimize with data, not guesswork
Run A/B tests on layouts, CTAs, and content to identify what converts, using real visitor behavior to optimize continuously.
How other service-led organizations use Squiz DXP
Benefits at a glance
2026 report
The state of digital experiences in Professional Services.
Discover the latest professional services insights.
Frequently asked questions
Squiz DXP provides low-code and no-code tools built on standard web technologies (HTML, JavaScript, CSS) rather than proprietary developer languages. Marketing teams use the Visual Page Builder to create and edit pages through drag-and-drop components, launch campaigns, and publish updates in real time without submitting IT tickets or waiting for development sprints.
Keyword-based search finds results by matching the words a visitor types with words in your content, then presenting a ranked list of relevant pages to choose from.
Conversation-based search is designed for natural-language questions. It interprets intent and returns a clear AI-generated answer, typically with links to the supporting pages, so visitors can confirm details or explore further.
Yes. Squiz DXP consolidates content management, search, personalization, analytics, forms, and optimization into one unified SaaS platform. This eliminates the need for separate CMS, search engine, analytics tool, and plugin vendors, reducing contract complexity, maintenance costs, and data fragmentation while providing predictable subscription pricing.
Squiz DXP segments visitors by client type, industry sector, geographic location, or behavioral patterns, then automatically serves relevant content to each segment. A general counsel sees different insights than a prospective hire or referral partner, creating tailored experiences that build relationships and demonstrate understanding of specific client needs.
Squiz DXP delivers unified analytics including visitor behavior tracking, conversion measurement, and audience segmentation data. These insights demonstrate how digital engagement connects to lead generation and business development outcomes, providing evidence-based reporting that shows partners exactly how marketing investments drive revenue.
Implementation timelines vary based on organizational complexity, content migration scope, and integration requirements. As a SaaS platform, Squiz DXP eliminates infrastructure setup delays and provides automated upgrades without downtime. Squiz's technical specialists work with firms to plan deployment, migrate content, configure integrations, and train teams for successful adoption.
Squiz DXP allows firms to create structured profile templates with defined fields for practice area, industry focus, qualifications, publications, and case experience. This ensures profiles are consistent, filterable, and optimized for search across the website.