As we near the end of 2020, you’ll do well to find a single organization that hasn’t faced severe disruption at the hands of the Covid-19 pandemic. Higher Education is certainly no exception. Student acquisition strategies across the globe have been re-written, torn up and re-written again in response to mass uncertainty, fundamental rule changes, and an unprecedented level of competition. It’s really no wonder then that 42 percent of university presidents listed ‘enrollment’ as their primary worry about the pandemic, according to a 2020 survey (Source: ABC Survey).