Customers have access to masses of content at their fingertips so it’s critical to ensure that your content is relevant, valuable and can be found in a timely manner. In a hyper-competitive market:
1 How are you going to ensure that yours is the most relevant website every time?
2 What are the trends and gaps in your content?
3 Who is influencing what content to produce next?
Every time a user searches on your site they are telling you what content they want, so optimizing content is now easier than ever.
Utilising your search tool can help you unite data sources to build a customer profile based on behavioral analytics and click history, to create a personalized experience for each customer.