Taking a page from ecommerce, there are tactics to put numbers behind things like UX and the technologies that enable web experiences. For example, in higher education when a student clicks your ad, requests information by filling out a form, engages with an advisor or registers for a campus tour, they become a lead... at what benefit? This white paper instructs you on how to move beyond basic tracking on your site and find the useful insights that make a difference.
About the author
Alan Etkin has spent the past decade developing web analytic techniques for monetizing behavioral metrics. He is a Senior Analyst at the British Columbia Institute of Technology and consults with universities and colleges across North America.
Download this ebook to learn how to practically prove the business ROI of your technology.