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Create content variants with Gen AI. Inform site improvements with easy-to-understand results. Make changes to drive performance, with a low-code visual page builder.
A/B testing is a method of comparing two versions of a webpage to see which performs better. It involves showing version A to one group of users and version B to another, then measuring which version achieves better results for your goal metrics (such as click-through rates, conversions, or engagement).
This data-driven approach helps remove guesswork when you're optimizing your website, by providing statistical evidence about which design elements, content, or features drive better results.
A/B testing helps you learn what works and what doesn’t through trial and error, rather than guesswork. It allows you to test changes on real users and measure which version performs better, helping improve conversions.
Focus on the parts of your website that have the biggest impact on your goals. This usually means testing headlines, call-to-action (CTA) buttons, images, or page layouts on your high-traffic landing pages.
Run your test for at least 2 weeks to capture enough visitor data and cover typical traffic patterns. Depending on your traffic volume, tests can last up to 6 weeks.
Squiz DXP's A/B testing feature offers a built-in calculator that helps you estimate how long you should run your test, based on your current site metrics, conversion rate, and desired improvement.
Yes, you can test multiple elements simultaneously using a single A/B test. For example, if you create a test called "Professional vs Casual Style," you can apply different tones to your heading, body text, and CTA – all as part of the same test. However, you cannot run multiple independent tests (like testing tone in one place and button colors in another) on the same page.
Once you identify a winning variation, you can implement it as your new default with just a few clicks. No need to wait for developer support or go through a lengthy deployment process.
You can run multiple concurrent tests across your site, each with its own parameters, duration, and success metrics.
Having everything in one platform simplifies both management and execution. Instead of maintaining multiple tools and integrations, you can focus on understanding your customers and optimizing their experience. It's more cost-effective and significantly reduces the time spent switching between different systems.
A/B testing is powerful for optimizing individual pages, but what about the entire path to conversion?
By combining A/B testing with user journey mapping, you can identify critical drop-off points and strategically test improvements where they matter most.
See how you can use both tools together to boost conversion rates across your most important user journeys - no technical skills needed.
Dig deeper into the Squiz DXP capabilities featured in the demo.
Create compelling experiences on your sites, apps, and portals with a no-code page builder. Easily define how text, images, and layouts come together. Maintain brand consistency at scale.
Create websites that convert with our low-code content management solution for large, non-technical teams.
Improve content and increase conversion with SEO and accessibility auditing, A/B testing, user journey mapping tools, and more.
Discover how teams can test ideas faster than ever – without needing developer support.