Skip to main content
Personalization

Get a 360° view of your customers

Unify fragmented data and break down silos to provide personalized online experiences.

Squiz Website Personalization Image

All your customer data in one place

Consolidate customer data, behaviors and preferences from any source. Create user segments to deliver personalized experiences across channels.

Get a holistic view of your customers

Unify user data across systems, channels and devices to better understand your users and their user journey.

Profile

Get a holistic view of your customers

Unify user data across systems, channels and devices to better understand your users and their user journey.

Capture data from any source

Track customer interactions across the web in real time and import data from websites, apps, CRM or any other source.

Sources

Capture data from any source

Track customer interactions across the web in real time and import data from websites, apps, CRM or any other source.

Real-time segmentation

Automatically segment users based on any combination of web events (clicks, page visited, etc), location, demographic information and more.

Segmentation

Real-time segmentation

Automatically segment users based on any combination of web events (clicks, page visited, etc), location, demographic information and more.

Website personalization

Leverage your user segments with Squiz Content Management to create personalized content on your website.

Web personalization

Website personalization

Leverage your user segments with Squiz Content Management to create personalized content on your website.

Omni-channel personalization

Share your customer data with other platforms, such as your CRM and marketing automation tools for even greater personalization.

Destinations

Omni-channel personalization

Share your customer data with other platforms, such as your CRM and marketing automation tools for even greater personalization.

Data-driven decisions

View segmented customer data to identify trends and make informed strategic decisions to improve outcomes.

Analytics

Data-driven decisions

View segmented customer data to identify trends and make informed strategic decisions to improve outcomes.

Always compliant, everywhere

Effectively manage customer data while ensuring compliance, privacy, and data security inline with GDPR regulations.

Always compliant

Always compliant, everywhere

Effectively manage customer data while ensuring compliance, privacy, and data security inline with GDPR regulations.

ProfileSourcesSegmentationWeb personalizationDestinationsAnalyticsAlways compliant

Demo video

Get a quick overview of Squiz DXP Personalization with this short video.

Frequently asked questions

Start your DXP journey

Talk to our experts today to discover how your business can deliver better digital experiences for your customers.