Stop juggling tools that don’t talk to each other. Share data across your entire tech stack using our built-in Integration Platform as a Service (iPaaS) with simple, low-code integrations, all managed from one interface.
Squiz Digital Experience Platform (DXP) has a built-in Integrations capability that allows you to connect with the systems you rely on every day - from CRMs like Salesforce, marketing automation tools like HubSpot, and DAM platforms like Bynder, to analytics and internal databases.
With pre-built connectors and a low-code integration builder, you can sync form submissions, customer data, assets, and events automatically, without custom middleware or complex development.
Choose from a growing library of pre-built connectors for CRM, marketing automation, DAM, and analytics tools that you can configure with a simple point-and-click interface. Pre-built connectors are maintained by Squiz, so you never have to worry about experiences breaking when tools update.
For tools without a pre-built connector, use low-code generic connectors to integrate any system with an API. With support for APIs including REST and SOAP, you can connect virtually any modern or legacy system. Configure common workflows without code, or add custom logic when you need more control.
Deploy pre-built templates for common integration flows, like syncing form submissions to your CRM or database. You can also create your own integration flows and share them across teams to speed up delivery and maintain consistency.
Create flows that perform multiple actions simultaneously, like sending data to your CRM and triggering a confirmation email, based on conditions you set within a single integration workflow.
Track how all your integrations are performing from a single dashboard. Review real-time logs and alerts, so you can identify and resolve problems quickly.
Video: See integrations come together in minutes. Captions and transcript available on playback.
Watch how simple it is to set up integration flows, whether you're using existing recipes or building from scratch.
Browse our growing library of pre-built connectors for CRM, marketing automation, DAM, analytics, and more. Don't see what you need? Our low-code builder makes it easy to integrate any tool with an API.
"The ability to integrate multiple systems into one portal has been a game-changer for us. You can just serve up a front end and put all of those systems behind it, bringing it all together into one spot"
We offer a range of pre-built connectors for popular tools, including Salesforce, Google Analytics, Marketo, SharePoint, Stripe, and social media platforms like Facebook and Instagram. These connectors are maintained by Squiz, so they stay up to date as platforms evolve.
All connectors are designed to work out of the box with simple configuration, and no complex setup is required. If you need to connect to a tool that doesn't have a pre-built connector, you can use our low-code builder to integrate any system with an API. Browse our complete integration library here to see available connectors.
Enterprise Service Buses typically don't handle the last mile, which is connecting your backend systems directly to your web frontend. Squiz DXP's Integrations capability bridges that gap, making your enterprise applications and internal data repositories available to enhance customer experiences on your website. You can also automate internal workflows by passing information captured on the web directly to the appropriate backend application.
Custom point-to-point integrations become difficult to manage as you add more tools. Each new connection adds complexity, making it harder to troubleshoot issues and more expensive to maintain over time.
Squiz DXP’s Integrations capability gives you a centralized platform where you can view all your connections, monitor their health, and make changes without breaking other integrations. Because it's built into Squiz DXP, you avoid the licensing costs and vendor dependencies that come with third-party integration platforms while still getting enterprise-grade capabilities.
For pre-built connectors, we maintain them and handle updates when platforms change, so you don't have to worry about compatibility. For custom integrations, our centralized monitoring alerts you immediately if something fails, with detailed logs to help you identify and fix the issue quickly.
Yes. The platform is built to scale with your needs, handling growing data volumes and multiple simultaneous integrations without requiring infrastructure upgrades or performance degradation.
Squiz DXP’s Integrations capability can connect with any API-enabled platform, but to make setting up an integration even easier, we have a bank of pre-built integrations. The most popular integrations include
No. Squiz Integrations is not sold as a standalone module separate from Squiz DXP.
The Integrations capability is delivered as an integrated part of the Squiz DXP platform, working alongside other connected capabilities such as CMS, Search, Personalization, and Customer Data Platform (CDP). This unified approach allows teams to manage content, audience insights, experimentation, and digital experiences within the same platform environment.
