Empower marketing teams to create, edit, and launch pages independently with visual page building tools. Built-in governance ensures every page stays compliant and on-brand.
If you can drag and drop, you can build pages in our Visual Page Builder. Place pre-built components like headers, image galleries, and CTAs into multi-column layouts to create beautiful pages. Click directly on text or images to edit and see changes instantly. Marketing admins can also create reusable page templates for even faster launches across teams.
Assemble pages from a library of pre-built, brand-approved components including hero banners, cards, forms, and CTAs. Developers build each component once with the design system baked in, then marketing teams reuse them everywhere. Because components are locked to the design system, every page stays on-brand automatically without manual checks.
Feature description
Set up custom approval workflows that scale across the entire organization. Assign role-based permissions so that drafts, reviews and approvals can happen seamlessly, with a structured, auditable, process. Workflows become simple final checks instead of bottlenecks.
Manage hundreds of sites from one platform. Share component libraries across every site with a build-once, use-everywhere approach. Push updates across multiple sites at once. Perfect for organizations managing multiple brands, regions, or departments without multiplying workload or team size.
Video: See the page builder in action. Captions and transcript available on playback.
Watch a marketer build, personalize, and publish a page in minutes. No developer required.
See how fast you can go from brief to live page in this interactive demo. No login required.
“The ability to be able to go in and make it better myself is just so nice. It’s about efficiency - why would I wait two weeks for a meeting when I could just figure it out now?”
Squiz CMS is designed for organizations with varying levels of technical resources. Teams with in-house developers can build and maintain the component library themselves. Teams without developers can work with Squiz’s professional services team for implementation and ongoing support.
Whichever way you choose to implement, once the initial component library is built, marketing teams operate independently for day-to-day publishing without needing developer intervention for routine content updates.
Squiz CMS provides flexible approval workflows that can be customized to match your organizational requirements. You can set up multi-step approval processes with role-based permissions that define who can create drafts, review content, and publish pages, then configure the workflow to route content through the appropriate approvers. Draft content can be saved and previewed before submission, and approvers can add comments or request changes within the workflow to keep feedback centralized. Version history automatically tracks published versions, allowing teams to view previous iterations and restore earlier content if needed.
Squiz CMS enforces design consistency through a component-based architecture where developers build reusable components with the design system already built in. Marketing teams assemble pages by selecting from this pre-approved component library, which includes elements like hero banners, card grids, forms, and CTAs. Because components are locked to the design system, every page automatically follows brand guidelines without requiring manual design reviews or brand compliance checks. Templates created by marketing admins provide additional consistency by defining approved page structures that teams can reuse across sites, simplifying governance and making it easy to stay on brand at scale.
As part of Squiz Digital Experience Platform, customers using Squiz CMS also have access to our Integrations capability. We offer a range of pre-built, branded connectors for common CRMs, marketing automation tools, analytics platforms, DAMs, and more. For systems without existing connectors, we provide a low-code way to connect to any system with an API. You can find out more about Squiz’s Integration capabilities here.
Yes. Squiz CMS has been built for complex organizations managing multiple sites from one platform.
To ensure a consistent experience across your web properties, you can share component libraries across all sites with a build-once, use-everywhere approach. When you need to make updates, you can push changes to multiple sites simultaneously or manage them independently based on your specific governance needs.
Site-level permissions also let you control access for different teams or regions, allowing you to delegate day-to-day management without losing central oversight.
For organizations operating across regions or languages, Squiz CMS supports multi-language sites where teams can add language variants manually for full control over translations, or automate the process through integrations with translation tools like Google Translate and Wordbee. Either way, you can manage localized content while maintaining consistent page structures, so regional teams get the flexibility they need without sacrificing brand standards.
Squiz CMS enables you to scale from a handful of sites to hundreds without multiplying your workload or requiring additional resources as you grow.
As part of Squiz Digital Experience Platform, you have access to a range of optimization tools, including our accessibility auditor, SEO auditor, and more. You can find out more about our Optimization capabilities here.
