Audit for SEO and content quality across thousands of pages. Fix the problems that limit discoverability and create barriers for your audience; on your site, in traditional search engines like Google, and beyond.
Rapidly assess content across your entire site; readability scores, duplicate titles, missing metadata, common misspellings, slow-loading pages. Find and fix the issues that affect user experience without manually checking thousands of pages.
Audit pages against target keywords to see how they perform. Compare specific pages against the top-ranking results, review document-level insights, and follow on-page optimization tips. Your content team can act on recommendations without needing an SEO specialist to interpret the data.
Video: See how the auditors work. Captions and transcript available on playback.
Take a quick look at how Squiz DXP's auditing tools help you identify content quality and SEO issues across your sites.
SEO and content quality are only part of the picture. Squiz Content Intelligence helps you understand how AI reads and represents your content - and whether it's accessible to every user. With clear fix recommendations and impact-based prioritization, you'll always know what to address, how to fix it, and where to start.
"The big win for me is what we can now do in-house. Although we’re a really lean team, we can do our own enhancements - be they accessibility or SEO improvements, or developing new features - ourselves."
Audit key pages regularly, especially those that drive conversions, attract high traffic, or support your core organizational goals. These high-priority pages benefit from more frequent checks, while lower-impact or evergreen content may only need occasional reviews.
You should also run an audit whenever you make meaningful updates to your site, such as redesigns, new templates, structural changes, or major content updates. This helps ensure nothing unintentionally affects rankings or visibility.
Running an audit before optimizing a page, and again a few weeks after making changes, also gives you a clear view of how improvements are performing.
Yes. A basic understanding of SEO helps, but it’s not required. The SEO auditor highlights both editorial and technical signals in plain language, helping marketing teams collaborate effectively with developers when structural fixes are required. Most improvements can be made without specialist knowledge or developer involvement.
Clear, well-structured content supports search engine indexing and improves user experience. Duplicate titles and poor readability create confusion, making it harder for algorithms to index and rank your pages. Missing metadata reduces discoverability. Slow response times directly hurt search rankings. Fixing these foundational issues improves visibility everywhere your audience searches.
No. Optimization is not sold as a standalone module separate from Squiz DXP.
Optimization capabilities are delivered as integrated parts of the Squiz DXP platform, working alongside other connected capabilities such as CMS, Search, Personalization, and Customer Data Platform (CDP). This unified approach allows teams to manage content, audience insights, experimentation, and digital experiences within the same platform environment.
Organizations can adopt capabilities progressively based on their needs and priorities, and some services may scale based on usage or implementation requirements. However, Optimization is designed to operate as part of the broader Squiz DXP platform rather than as a disconnected add-on product.
