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Aside from your page copy, you can also personalize any component that your site admin has made available for use – from text and images, to CTAs and forms.

You can create highly specific segments based on various user attributes, including behavior, demographics, geolocation, or any custom attributes you define. All your data sources - whether from Squiz DXP or integrated systems - can be used to create precise audience targeting.

As a content editor, you have control over which segment is prioritized.

For example, let’s say you apply 3 personalization segments to a specific component, in the following order:

1. Visitors from a social media campaign

2. International visitors

3. Domestic visitors

If a user falls into more than one segment, the content they see will be prioritized based on the order of this list. Using the example once again – if the user is both an international visitor and came from a social media campaign, they will see the content for the first segment in the list, i.e. visitors from a social media campaign.

You can set success metrics for each of your personalization segments, and track their performance right from the Squiz Customer Data Platform (CDP). Success metrics can include things like form completions, clicks, page views, and more.

Having everything in one platform simplifies both management and execution. Instead of maintaining multiple tools and integrations, you can focus on understanding your customers and optimizing their experience. It's more cost-effective and significantly reduces the time spent switching between different systems.