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Squiz delivers expanded digital experience platform for powerful CX and introduces SaaS for greater flexibility and lower costs

Easy-to-use, integrated and open solutions for high-quality digital customer engagement and services in the new normal

Sydney, Australia – 21 September 2020Squiz, an Australian-founded, global Digital Experience Platform (DXP) company, announced new and updated products in its DXP and a Software as a Service (SaaS) delivery model to allow organisations to choreograph personalised digital experiences and services.

The Squiz DXP is a suite of open, fast and flexible products that includes new versions of Squiz Matrix and Squiz Funnelback, Squiz Datastore, and the new Squiz Connect product.

Squiz Matrix 6.0 offers easy content management with a new drag and drop user interface. A new page building, inline editor experience, and easy integrations that enable content teams to create and manage new sites quickly with less reliance on IT resources. Squiz Funnelback 16 is a web search platform that uses advanced machine learning to deliver personalised search results and content analytics so organisations can optimise digital content.

Matrix and Funnelback are now also available as a service, hosted on the Amazon Web Services Cloud, to give customers greater flexibility, scalability and reduced management costs.

New Squiz Connect, launched today, is a cloud-based integration platform that makes it easy to integrate data from applications such as CRM, marketing automation, learning management, and HR systems into a site to improve personalisation and automation. It supports digital teams struggling to integrate tech stacks by removing the need for custom coding, reducing the time and cost to build integrations, and allowing them to leverage existing application investments.

Squiz Datastore, a data service to store and serve the customer data that drives personalised experiences, features improvements to enable more self-service and speed up project delivery.

Squiz today also introduced the Squiz Experience Cloud platform so users can quickly and easily manage and access all their Squiz applications from one central portal.

“With budgets under more scrutiny than ever, calculating the ROI for a new DXP is critical. A big factor in ROI is ongoing costs, which is where closed DXPs often start to spiral. The majority of the effort and cost involved in a DXP program can be spent on integrations with internal and external systems. With the introduction of Squiz Connect, we aim to cut the cost of typical integrations by at least 50%,” said John-Paul Syriatowicz, Squiz Co-Founder and Global CEO.

“The new solutions and SaaS deployment Squiz announced today in the largest launch in our history supports our customers as they adapt to the new normal, where CX-driven digital transformation and digital services are core to future organisation-wide strategy.”

For further information about the new Squiz Experience Cloud, visit

About Squiz

Squiz is a global company that improves digital customer experiences and services through products and services that include content management, advanced search and content analytics, integration platforms,  data services and experience applications. Squiz believes in open technologies that enable users’ systems, applications and data to work together to deliver better customer outcomes.

Squiz was founded in Australia in 1998 and now has more than 660 customers across Asia Pacific, the UK, Europe and North America. For more than 20 years, it has empowered some of the world’s most recognisable institutions and brands to deliver seamless digital experiences and services. Its customers span the public sector, higher education, financial services, private sector and more. Squiz has been recognised by analyst groups including Gartner (Magic Quadrant for Digital Experience Platforms 2020 and Magic Quadrant for Insights Engines 2019) and Omdia (Leader in Decision Matrix: Web Experience Management 2018/9).

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