We’re excited to announce that Omdia has named Squiz a Leader in their new Omdia Universe: Selecting a Digital Experience Management Solution, 2020–21 report for its comprehensive DXM capabilities and innovative approach.

When COVID-19 began impacting organizations across the world, an already highly pressured department was suddenly placed under greater pressure – to do even more, with even less.

The pressure on marketing and IT leaders to select the right technologies to achieve CX goals isn’t new but it’s certainly at a fever pitch. With many thousands of applications to choose from, getting the right mix and then making it all work together is a key challenge for those trying to create great digital experiences for their audiences.

Since the impact of the initial wave of the pandemic, it has become clear that COVID-19 will be with us for some time. Instead of short-term quick fixes, organizations will not only need to maintain digital momentum and continue to evolve with customer needs, but they’ll also need to be able to pivot and deliver digital services at speed, to keep up with a constantly changing post-COVID environment.

There was a time, back when customer experience (CX) platforms were still considered ‘emerging’ technologies, that certain vendors tried to sell the ‘single vendor, single customer view’ dream.

Digital never stands still. Changes in consumer expectations, digital technology and, as a consequence, the terminology we use to define and explain it, have been accelerating ever since the introduction of the smartphone.