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Personalization easily done
without relying on devs

With Squiz DXP’s visual page builder, marketers can personalize content using a drag-and-drop interface—no code required. You can select audience segments, duplicate existing content blocks, and tailor text, buttons, and images for each segment. The changes are previewed in real time, eliminating guesswork and developer dependency.

Aside from your page copy, you can also personalize any component that your site admin has made available for use – from text and images, to CTAs and forms.

Segments are created in the Squiz Customer Data Platform (CDP) using a combination of real-time behavioral data (e.g. page views, UTM campaign sources, user location) and enriched data from external systems like CRMs. You can define rules based on various user attributes, including behavior, demographics, geolocation, or any custom attributes you define. All your data sources - whether from Squiz DXP or integrated systems - can be used to create precise audience targeting.

As a content editor, you have control over which segment is prioritized.

For example, let’s say you apply 3 personalization segments to a specific component, in the following order:

1. Visitors from a social media campaign

2. International visitors

3. Domestic visitors

If a user falls into more than one segment, the content they see will be prioritized based on the order of this list. Using the example once again – if the user is both an international visitor and came from a social media campaign, they will see the content for the first segment in the list, i.e. visitors from a social media campaign.

Yes. Squiz DXP offers instant visual feedback within the editing interface of the Visual Page Builder. You can preview how content will look for any defined segment directly in the builder, allowing you to compare default and personalized versions with confidence before hitting publish.

You can set success metrics for each of your personalization segments, and track their performance right from the Squiz DXP's Customer Data Platform (CDP). Success metrics can include things like form completions, clicks, page views, and more. Squiz also integrates seamlessly with third-party CDPs like Tealium.

Squiz DXP combines its visual page builder with a built-in Customer Data Platform (CDP). This integration enables teams to use audience data directly in content creation—so segments built from real-time and enriched user data are immediately available for content targeting, all within a single platform.

Squiz DXP offers a unified experience—personalization, content editing, and audience segmentation happen in one place. This leads to:

• Faster campaign launches

• Lower operational costs (no need for external tools or developers)

• Higher precision in targeting, thanks to real-time data usage and instant previews
  It’s designed to empower both marketing and IT teams with efficiency and control.