Build and deliver frontend experiences fast, with intuitive visual editing tools.
A low-code content management solution for non-technical teams.
AI-powered site search. Surface content from any source or in any format.
Build and deliver dynamic forms in minutes, with a visual form builder.
Deliver instant, AI-generated answers that guide site visitors to their next steps, while maintaining complete control.
An integration platform to connect your systems, data and content together.
AI chatbot with a governance interface. Secure, personalized support, without hallucinations.
Maximize the impact of your content and drive successful conversions.
Easily build and deploy web components across all your sites, at scale.
Centralize and manage customer data for personalization and analysis.
Deliver experiences the way users expect – consistently, securely, and lightning-fast.
Unify and manage your entire tech stack from a secure, centralized AI-Powered Platform.
Transform your digital citizen experience.
Create meaningful student lifecycle journeys.
Attract and retain clients with personalized experiences.
Accessible experiences that customers demand.
Hit campaign goals and make data-driven decisions.
Skip the developer queue to build pages and forms.
Audit, pilot and scale at speed, without major project work.
Make every event easily discoverable across your channels.
Bring your solution to life with expert partners in strategy, design and development.
Unify your systems, content, data and workflows with Squiz Digital Experience.
Upgrade to Matrix 6 (SaaS) and get the full benefits of Squiz's new content authoring experience.
Log in to access partner resources.
Let's grow together. Join our partner network.
Explore our network of agencies and implementation partners.
Discover all our pre-built integrations to popular services, or build your own.
Supercharge your DXP with components, templates, extensions, and more.
Speed up your development, get answers, and discover new DXP functionalities.
Join the discussion, share your experience and get help from other DXP users.
Your go-to place to get hands-on experience and deepen your DXP knowledge.
Submit a suport ticket or contact our 24/7 global support team.
Read the latest articles on all things digital.
Success stories from our amazing clients.
Watch on-demand and register for upcoming online sessions.
We're focused on delivering the best product in the market. See what's ahead.
Personalize web content for different segments with Squiz's Visual Page Builder. Launch campaigns fast with content editing and personalization in one interface. Minimize reliance on developers or third-party tools.
With Squiz DXP’s visual page builder, marketers can personalize content using a drag-and-drop interface—no code required. You can select audience segments, duplicate existing content blocks, and tailor text, buttons, and images for each segment. The changes are previewed in real time, eliminating guesswork and developer dependency.
Aside from your page copy, you can also personalize any component that your site admin has made available for use – from text and images, to CTAs and forms.
Segments are created in the Squiz Customer Data Platform (CDP) using a combination of real-time behavioral data (e.g. page views, UTM campaign sources, user location) and enriched data from external systems like CRMs. You can define rules based on various user attributes, including behavior, demographics, geolocation, or any custom attributes you define. All your data sources - whether from Squiz DXP or integrated systems - can be used to create precise audience targeting.
As a content editor, you have control over which segment is prioritized.
For example, let’s say you apply 3 personalization segments to a specific component, in the following order:
Visitors from a social media campaign
International visitors
Domestic visitors
If a user falls into more than one segment, the content they see will be prioritized based on the order of this list. Using the example once again – if the user is both an international visitor and came from a social media campaign, they will see the content for the first segment in the list, i.e. visitors from a social media campaign.
Yes. Squiz DXP offers instant visual feedback within the editing interface of the Visual Page Builder. You can preview how content will look for any defined segment directly in the builder, allowing you to compare default and personalized versions with confidence before hitting publish.
You can set success metrics for each of your personalization segments, and track their performance right from the Squiz DXP's Customer Data Platform (CDP). Success metrics can include things like form completions, clicks, page views, and more. Squiz also integrates seamlessly with third-party CDPs like Tealium.
Squiz DXP combines its visual page builder with a built-in Customer Data Platform (CDP). This integration enables teams to use audience data directly in content creation—so segments built from real-time and enriched user data are immediately available for content targeting, all within a single platform.
Squiz DXP offers a unified experience—personalization, content editing, and audience segmentation happen in one place. This leads to:
Faster campaign launches
Lower operational costs (no need for external tools or developers)
Higher precision in targeting, thanks to real-time data usage and instant previewsIt’s designed to empower both marketing and IT teams with efficiency and control.
Knowing exactly where and how to begin with personalization makes all the difference.
Learn how to gather meaningful user data, define effective audience segments, choose the right behavioral triggers, and measure your success.
Start with quick wins, then build toward more sophisticated experiences using real-world examples you can apply today.
Personalization doesn't have to be overwhelming. We can help you map next steps and determine if Squiz is right for your strategy.