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Ed Braddock 28 Feb 2025
In 2025, public sector organizations face unprecedented digital challenges –from sophisticated cyber threats and budget constraints to declining citizen trust. Your website has become your most important way to connect with the public. The right CMS or DXP platform choice will determine whether you can rapidly meet modern citizen expectations or struggle with outdated, vulnerable systems for years to come.
Your website must balance rigorous security protocols with intuitive user experiences. The best platforms for government don't just manage content – they check all the boxes for accessibility compliance, facilitate secure data sharing between departments, and provide AI-powered tools that respect privacy while enhancing service delivery.
Our detailed analysis of government-specific CMS and DXP website solutions can help you make an overwhelming decision simpler. This is a must-read guide for IT and marketing leaders considering the best website platform to transform unique public sector digital challenges into opportunities for more trusted, efficient public services that actually work for citizens and staff alike.
Here's everything you need to make the right choice for your organization...
It can get confusing, so we’ll start by clarifying the main differences between each platform category below. Then, we’ll compare the pros and cons of each vendor within each category.
Traditional CMS platforms have powered government websites from the beginning, and they're still solid options for content management. These legacy platforms handle the basics well – publishing static department information, hosting documents, managing public resources.
The problems surface when you need more than basic content management. Want to add personalized citizen services? Set up complex approval workflows? Integrate payment systems? You'll likely end up with a patchwork of custom code and a growing dependency on your overburdened IT team.
Headless platforms separate your content from how it's displayed. This means you can push content to your website, mobile apps, and digital signage all from one place.
It's a flexible approach, but it comes with a trade-off. Most changes need developer involvement – even small ones. For government organizations juggling limited technical resources, this often means waiting weeks for changes that should take minutes.
DXPs were built because governments needed more than just content management – they needed to deliver proper digital services. These platforms bring everything together: content, citizen services, and your existing systems.
DXPs are more comprehensive and powerful, allowing you to scale and address more sophisticated use cases. More traditional DXPs are more rigid and promote using everything within their suite. Modern DXPs are composable – meaning you have more flexibility to use what you need from the platform and play well with other third-party tools without heavy code. More innovative DXPs are much easier to use than others, which impacts adoption and agility to adapt. It's a crucial difference we'll explore in detail when we look at specific platforms.
Now, let's look at how specific vendors stack up against the real-world needs of government organizations.
Traditional content management systems have long been the backbone of government web presence, offering proven solutions for organizations seeking established, community-supported platforms. These systems typically feature open-source architectures with extensive customization capabilities.
Security capabilities and government-ready solutions: Strong core security capabilities including database encryption, though that advantage depends on vigilant maintenance of modules and integrations. Ready-to-use government versions with pre-built features and pre-made tools for document management, public consultation, and other common government needs.
Simple content management and accessibility: Simple content management that most people already know how to use, which means less training time for your content teams. Cost-effective to get started, especially for smaller departments or agencies.
Customization and community support: Capability to build custom features when out-of-the-box options aren't enough. Active community of government developers sharing solutions and best practices, with massive plugin libraries to add features – from basic forms to complex workflows.
Quick implementation: Quick and relatively easy to set up, which can be appealing when budgets are tight.
Technical complexity and security vulnerabilities: Standard implementations need significant technical expertise, budget, and maintenance, especially if you need to keep security tight. Relies heavily on plugins and themes vulnerable to exploitation – not ideal when you're handling sensitive government data and citizen information.
Performance and maintenance issues: Performance suffers as you add more plugins, and government sites tend to need quite a few to meet citizen needs. Requires regular updates to themes and plugins – leading to extra testing, troubleshooting and downtime to mitigate compatibility concerns.
Limited enterprise features: Enterprise features like complex workflows and user permissions are limited, especially managing multiple departments requiring different access levels. Accessible themes that meet high citizen standards are often not comprehensive out-of-the-box.
Vendor lock-in and maintenance risks: Government-specific versions can lock you into specific vendors and hosting. Customization beyond prebuilt structures means workarounds that could become maintenance risks if the original developers leave.
Escalating costs: While initially budget-friendly, costs can add up between licensing, hosting, and specialized developer support.
Smaller government agencies or individual departments that need a straightforward content platform, have significant developer support and don't have complex integration requirements. Also suitable for organizations that want an established platform with the choice of building custom solutions or using pre-configured government versions.
Headless content management systems have emerged as a modern approach to content delivery, separating content creation from presentation layers. These API-first platforms promise omnichannel content distribution and developer-friendly architectures.
Multi-channel content distribution: A modern approach to content – write it once, use it everywhere, which is handy when you need to share information across websites, apps, and digital services. Multi-channel delivery publishes the same content across government websites, citizen portals, and mobile apps.
Developer-friendly architecture: API-first architecture that plays nicely with modern government tech stacks. Strong content modeling that helps keep information structured and consistent, with good developer tools that make custom integrations more straightforward.
Flexible content management: Flexible content modeling allows agencies to structure diverse content types (services, departments, public notices) exactly as needed. Visual editing tools help non-technical staff view changes before publishing.
Real-time collaboration and customization: Real-time collaboration tools that work well for distributed government teams. A customizable content studio you can tailor to match your department's workflow, with strong internationalization capabilities managing content across different languages and regions.
Modern development tools: Strong integration capabilities when you need to connect with other government systems. Modern development tools that make custom features easier to build.
Developer dependency and learning curve: Your content teams won't be able to do much without developer support – even basic layout changes often need technical help. The learning curve is steep, especially for non-technical users who just want to update content.
Limited government-specific features: Not government sector focused – most features need to be built from scratch without government templates. You'll need to build most government-specific features yourself, with less established presence in government.
Technical complexity and specialized knowledge: Need strong technical resources to build and maintain it effectively beyond go-live. Your developers will need to learn unique query languages and complex interfaces.
Cost escalation and stability concerns: Costs can spiral quickly as your content and usage grow, not great when you're working with public sector budgets. Occasional stability issues have been reported in some contexts, which could affect mission-critical services.
Support dependencies: Customer support dependence when documentation is unclear, potentially slowing implementation. Can get very expensive very quickly in larger implementations.
Government organizations with extensive development resources that need to deliver content across multiple platforms and channels. Best suited for smaller organizations that prioritize multi-channel delivery and multi-lingual content, with ample internal technical resources, and comfortable with maintaining custom solutions.
Large, legacy Digital Experience Platforms represent the enterprise-grade evolution of content management, combining content delivery with advanced personalization, analytics, and marketing automation capabilities. These comprehensive solutions target large organizations requiring sophisticated digital experiences.
Advanced personalization and analytics: Powerful personalization features for targeting content based on citizen behavior and profiles. Deep analytics about how citizens interact with your content and services, with built-in marketing tools that help track engagement and automate content delivery.
Enterprise-scale management: Comprehensive digital asset management for all your documents and media. Strong multi-site capabilities for managing multiple departments or locations, with solid multi-language support for diverse citizen populations.
Enterprise security and integration: Enterprise-grade security and compliance features that meet government standards. Seamless integration with other enterprise tools and existing government systems.
Comprehensive civic engagement: Complete civic engagement platforms built specifically for government. Strong citizen communication tools that reach extensive subscriber bases, with digital services that help move traditional in-person interactions online.
Built-in government features: Ready-made tools for common government needs, like public meeting management. Built-in meeting and agenda management for public consultations, with analytics and reporting to help prove value and engagement.
Significant financial investment: large, legacy DXPs often require significant financial investments with substantial licensing fees plus extensive implementation and maintenance support – both initial and ongoing. These platforms rank among the priciest options available, with significant licensing, implementation, and ongoing maintenance expenses that may exceed requirements for all but the largest organizations.
Complex implementation: Implementation of these large, legacy systems can be complex – it's a major organizational undertaking requiring thorough planning, resources, and typically external consultation. The platform complexity demands substantial IT resources for implementation and ongoing maintenance, when often more right-sized, easy-to-adopt solutions could drive better outcomes.
Specialized skills and training requirements: Personnel require extensive instruction to utilize even core features of large legacy DXPs, creating potential adoption obstacles and ROI inefficiencies. These platforms necessitate specialized developers and administrators who are expensive to recruit and retain, creating ongoing staffing challenges and budget pressures that hold back team agility.
Feature overengineering and integration limitations: Many organizations pay for capabilities they don't need, with features that exceed the requirements of most businesses. Large, legacy DXPs often lack specialized industry functionality addressing unique business marketing and development requirements, while presenting difficulties with connections to industry-specific systems.
Resource-intensive maintenance: The complexity of large, legacy DXPs creates ongoing maintenance burdens that tax IT teams and require continuous specialized support, limiting flexibility and responsiveness to changing market conditions.
Large government organizations focused on delivering highly personalized digital experiences that have both the technical resources and budget to support complex enterprise software. Best suited for large-scale organizations looking for comprehensive citizen engagement platforms, with extensive budgets and technical resources for comprehensive implementations.
Squiz DXP is a DXP trusted by government organizations preparing for an AI-first world. As one of the few Gartner-ranked Digital Experience Platforms in the market, Squiz distinguishes itself with many advantages.
Government-ready architecture and integration: A composable architecture that integrates smoothly with existing government systems – from document management to citizen service portals. Hybrid headless publishing for full multi-channel delivery – combining API-first architecture with powerful, easy visual editing interfaces.
User-friendly, no-code tools: No-code visual page building and testing interface – non-technical teams make updates in minutes instead of waiting days or weeks for IT support. Easy-to-use personalization and authenticated self-service features to securely deliver the right information to different citizen or resident audiences, and staff.
AI-powered content and search: Intuitive-yet-powerful AI content, site search, chat and brand governance features that can be trained on organizational data and guidelines.
Enterprise security and governance: Bank-grade security and compliance controls that protect sensitive government data. Scalable governance tools that make complex approval workflows simple.
Cost-effective enterprise solution: More cost-effective than traditional enterprise platforms, with a predictable pricing model based on usage metrics.
Proven government experience: Gartner-ranked DXP with a strong history in serving government and public sector organizations at every level for over 25 years.
Misconceptions about complexity: Some assume they need technical expertise to use it effectively – this is a misconception given their focus on ease-of-use, alongside advanced government-grade capabilities.
Integration ecosystem: Fewer pre-built integrations than larger vendors (though the iPaaS capability makes third-party integrations easy, securely managed and monitored).
Planning requirements: Initial setup requires careful planning to maximize independence from IT – this is easily supported by Squiz project experts or via their partner network if needed.
Market presence: Newer player in some markets compared to incumbent legacy platforms.
Forward-thinking government and public sector organizations that need enterprise capabilities alongside ease-of-use. Designed to enable digital, marketing and IT teams to move quickly and securely, without technical complexity and risk.
Your choice of website platform will shape how effectively you can serve citizens for years to come. One path leads to empowered digital teams delivering better services. The other, to potential technical bottlenecks and increased costs.
Let's look at which platforms might work best for your specific situation:
If you're managing multiple departments and need serious integration capabilities, consider:
Working with more focused requirements? Look at:
Got strong technical capabilities and want more flexibility? Consider:
Need to move fast and create great citizen experiences without constant IT support?
Evaluating your options can take time, and there’s always a cost consideration. We’d like to help remove cost and migration headaches from the equation and give you access to Squiz DXP quickly. So much so, that we’ll migrate you for free. for a limited time. Find out more about the offer.
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