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Greg Sherwood 14 Nov 2025
Today’s digital landscape is more complex than ever
New channels, personalization, and AI-driven interfaces have pushed organizations to modernize how they deliver digital experiences. At the same time, security, data sovereignty, and accessibility requirements have never been stricter.
The combination of rising expectations and tighter compliance is forcing a rethink of traditional architectures. The challenge is no longer whether to evolve, but how.
Every organization eventually faces the same question: do you keep control through one unified system or gain flexibility through a modular one? The model you choose determines how well you can adapt, scale, and innovate over time.
For years, most organizations relied on monolithic platforms: a single, unified system handling everything from content management to integrations. But as digital ecosystems grew, spanning websites, apps, CRMs, and marketing automation, tightly coupled systems began to slow innovation.
Now, composable architectures are reshaping the model. Instead of being bound to one vendor or codebase, teams can assemble modular, API-connected capabilities that evolve independently. This shift is redefining how digital experiences are built and maintained.
The difference between monolithic and composable architectures comes down to control versus flexibility. Both models have their strengths, but the one you choose determines how easily your organization can evolve.
A monolithic architecture is built around a single platform. All capabilities, from content management and personalization to forms and analytics, are contained within one tightly coupled environment.
This model typically promises predictability and stability:
But there are drawbacks to monolithic DXPs, too:
A composable architecture, by contrast, breaks functionality into independent, API-connected capabilities. Each service, whether it’s a CMS, search engine, or form builder, can evolve on its own without disrupting the rest of the system.
This modern way of building digital experiences is based on the MACH principles:
This approach brings a different kind of strength:
Composable and monolithic architectures each have clear advantages and limitations.Composable offers freedom, speed, and scalability, but without the right guardrails, it can also increase complexity. Monoliths, meanwhile, provide control and stability but can limit experimentation and agility.
The reality is that every organization needs to strike its own, ideal balance. Most companies are looking for the reliability and governance of a traditional monolith provider, as well as the flexibility of composability.
The table below outlines how these models typically compare across key dimensions and why most teams ultimately benefit from a hybrid or composable DXP that delivers the best of both worlds:
Governance
Centralized and consistent
Distributed and flexible
Integration
Built-in, limited to the vendor’s ecosystem
Open, API-driven, and cross-platform
Scalability
Vertical (expand one system)
Horizontal (add or replace capabilities)
Vendor lock-in
High
Flexible
Speed to change
Slow but stable
Fast but complex
As you can probably tell, the key is choosing a platform that supports both, allowing you to innovate without losing oversight and governance.
A composable Digital Experience Platform (DXP) offers the best of both worlds: the stability and governance of a unified platform, and the flexibility of modular, API-driven architecture.
Not all DXPs are composable. Some are built as traditional monoliths that prioritize control and simplicity, while others, like Squiz DXP, are designed to combine both approaches, giving organizations freedom to innovate without losing oversight.
Squiz DXP brings together the tools that power modern web experiences — content management, search, personalization, analytics, and more — into a single, connected ecosystem.
This completely shifts the way you create digital experiences and interact with users. Greater freedom and sophistication from a DXP helps you have real conversations with your users, personalize your offering to them and create a ‘connected’ experience for them across your digital channels.
A composable digital experience platform uses a modular approach to offer a dynamic, ‘choose-your-own-adventure’ approach to crafting digital experiences with best-of-breed tools. Core technologies of a composable DXP solution – like content management, forms, search, optimization, customer data, digital asset management, analytics, and more – can live within a single, secure platform, and yet remain API-connected so they can work seamlessly alongside your existing tools and data systems.
In short, a DXP defines what you manage (your content, users, and data), while its composability defines how you manage it (flexibly, securely, and at scale).
A composable DXP strategy provides you with the flexibility to adapt your digital experience design without the constraints of a traditional monolithic platform.
Each capability is designed to be loosely coupled and independently deployable, making it easier to update, modify, or replace specific tools without affecting the rest of your customer experience.
The level of composability that vendors offer differs.
Some vendors may prioritize interoperability, while others will prioritize security, performance, or ease of use. Some vendors will rely on more open-source development of their platform, which comes with some great advantages (often cheaper, come with more accessible community support, and are typically very flexible), while others are more proprietary, which can allow them to specialize in certain areas.
When it comes to composable architecture there is a spectrum of capabilities. A highly composable platform may offer greater flexibility and customization options, but may also require more technical expertise and resources to implement and maintain. On the other hand, a less composable platform may offer simpler integration options and ease-of-use but may be more limited in terms of flexibility and customization.
Ultimately, you’ll need to consider your business goals when deciding on the level of composability you need, balancing these against other factors like cost, scalability, and security.
Things to consider:
The University of the Sunshine Coast has undergone a significant digital transformation with the help of a composable DXP platform provided by Squiz. By leveraging our platform, the university has been able to create highly personalized experiences for students and staff alike. The new platform has enabled the university to streamline its digital operations, improve student engagement and retention, and enhance the overall quality of the university's digital services.
The university’s portal has integrated and unified all of the systems the students require access to. The centerpiece of the portal is a calendar that integrates the university’s student information system, Peoplesoft, the learning management system, Canvas, and the appointment and event booking system, Career Hub.
Representatives of the 15,000 students were heavily consulted to understand their needs and challenges with the existing system. This research found that students struggled to navigate through the ocean of information, portals, and emails – prompting a decision to migrate toward a DXP.
Across the globe, universities are increasingly migrating to DXP architectures to offer both students and faculty a seamless, personalized digital experience. Universities by nature have a complex web of portals, email systems, Learning Management Systems, library catalogs, and research tools that can benefit from the centralization and personalization that composable DXPs can offer.
The conversation around composable architecture is quickly shifting away from the role of individual capabilities, like abstraction layers or Customer Data Platforms, to a conversation around how AI will shape digital experiences in the future.
AI is positioned to transform all aspects of DXPs – think of its ability to quickly analyze data and create recommendations on these, while even acting on these recommendations for you. This idea of automation also stands to dramatically improve the responsiveness of a DXP.
Composable DXPs are only beginning to show their full potential. Your architecture choices shape how quickly you can use AI’s power to drive more scalable, personalized, and connected digital experiences.
Ready to explore the power of a composable DXP for your organization? Book a 30-minute consultation with a Squiz expert to discover how you can combine the flexibility of composable design with the governance of a unified platform.
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