The grass is greener (with Squiz)
Website migrations enable your business to adopt technology that will help you meet customers’ digital expectations. They also provide a prime opportunity to improve the design, architecture and content of your website now, while future-proofing for tomorrow. In short, change is good. Particularly, when changing to Squiz.
If you’re thinking about re-platforming, here’s how we suggest you approach it, to avoid the usual headaches associated with a website migration.
Step 1 – Select your new platform
The most important decision for any migration project comes right at the beginning when you decide what platform to migrate to.
Some CMS upgrades can prove more complex and costly than migrating to a new platform. For example, upgrading from Drupal 7 to 9 can take more than six months, while a full re-platforming to Squiz could be achieved in less than 12 weeks
Here are just a few other reasons why a move to Squiz would make much more sense:
- Squiz owns and manages its products so is able to quickly react and respond to changes in customer markets, rolling out new features and products when needed.
- Squiz offers automated scripts and a dedicated migration tool – Transform – to streamline the process - one of the fastest and simplest migration methods available.
- Following the physical migration, Squiz offers a wide range of services to maintain momentum – from the ability to rebrand and re-style, to adding new functionality or out-of-the-box integrations, and automatic updates and upgrades.
- Squiz also provides comprehensive support on all Squiz products year-round, by a team that’s backed up by cloud monitoring tools – to ensure a high performing, secure website.
So, in a matter of weeks, you can gain access to a more intuitive, efficient and secure technology that will improve the experience you offer customers and the returns offered by your digital platforms.
Step 2 – Prep for the big move
What’s unique about your website? Knowing the answer to this is key as it will help you, and the Squiz team, understand where any potential migration challenges lie. Identifying them early in the project provides the best chance of planning for and avoiding issues, keeping your content migration on track.
At Squiz, there are three things that will happen before the physical migration is carried out:
1: the kick-off meeting, where roles and responsibilities are clearly defined to help form a cohesive team.
2: the discovery session, where the migration team investigates any unique or custom components of the website, so we can take those into account when performing the migration.
3: a trial migration is a critical step in identifying and overcoming any missed issues, ensuring that the real thing runs as smoothly, and quickly, as possible.
Step 3 – Time to migrate
If enough time has been dedicated to the planning and trial stages of the migration, the migration itself will be very straightforward. While horror stories of migrations running well over time and budget are common, with great preparation, we’ve had cases of a full migration to Squiz DXP being completed in as little as seven days.
When you’re exploring a migration to any new platform, there are two key considerations to take into account:
The migration’s impact on the running of your business
With Squiz migrations, there’s minimal downtime. While a content freeze is required, this step is usually completed within 24 hours, meaning your content teams can continue to work throughout the migration process. Rigorous trials beforehand mean that teams often know in advance how long the real migration will take, enabling them to plan business activities accordingly, with minimal disruption
How much of the migration can be automated
Manual migrations can be fraught with errors and, aside from anything else, it’s an extremely time-consuming and mundane task for staff to perform - manually copying content, metadata and styling from one platform to another. Squiz’s Transform tool automates much of the migration, limiting errors, speeding up the process and giving time back to your teams.
At Squiz, we believe that migration can – and should – be an exciting first step towards digital transformation; not a long, hard slog that drains both your teams, budgets and resources before you’ve even started. Your website migration should follow three simple steps:
1. Discovery – we learn about your business, your websites and your digital structure, to plan for potential challenges ahead.
2. Trial – we test the end-to-end migration of your website, in the cloud, using our Transform tool. This enables us to test and validate that the migration will work, and provides an accurate idea of timings.
3. Migration – with zero downtime, our Transform tool automatically ‘lifts and shifts’ the latest copy of your website to Squiz, via the cloud. Migrations are, typically, completed within 12 weeks or less.
Squiz DXP – no more compromises
Whether a migration happens through choice or necessity, it doesn’t have to become a mammoth and stressful project, running over time and over budget. For many organisations, re-platforming can become a crucial turning point in their digital transformation, enabling them to exceed expectations in their digital experiences and service delivery.
Squiz DXP arms your teams with the tools to manage many sites, reuse content and integrate with the systems of your choice – all on one platform, free from technical constraints, versions and rebuilds. Squiz is the solution you need today, with the flexibility you want for tomorrow.