Squiz news: The launch of Conversational Search for better website experiences

We're proud to announce the launch of Conversational Search, a powerful new capability of Squiz Funnelback Search that transforms traditional website search experiences into accurate, AI-powered conversations. Conversational Search is available globally, on Squiz DXP or any other platform.

Instead of the traditional, static search result pages, Conversational Search delivers ChatGPT-style interactions, allowing users to ask questions in their own words and receive AI-generated answers sourced only from verified, organization-owned content.

This turns search into a direct, intuitive conversational experience, transforming how users engage with digital services.

"This is about helping organizations meet users where they are. People don’t want to dig through menus or search result pages anymore, they want to ask questions and get clear answers, fast," said John-Paul Syriatowicz, Co-founder and Chair of Squiz. "Conversational Search gives our customers a safe, smart way to embrace generative AI on their own terms, without giving up control of their content or user journeys."

Built for service-driven sectors, where trust and transparency matter most, Conversational Search ensures organizations maintain full control over their content and answers.

What sets this tool apart is the Retrieval-Augmented Generation (RAG) architecture that grounds generative AI in verified source content. Content Intelligence validates your approved content before anyone asks a question. Conversational Search then interprets each question in context and draws together the relevant information to write a clear answer, with guardrails that help keep answers grounded in approved content.

"Unlike generic AI chat tools, this is a product built for enterprise-grade accuracy and governance," said Greg Sherwood, Chief Technology Officer at Squiz. "Because it’s powered by Squiz Funnelback, organizations define the exact collection of content responses are to be drawn from and can continuously monitor and improve accuracy."

The tool has been designed with content governance, customization, and accessibility at its core, enabling organizations to tailor the experience to their unique needs and values. Built into Squiz Funnelback, the solution integrates seamlessly with existing tech stacks, so organizations can layer conversational AI into their digital experience without having to overhaul their architecture.

It offers confidence in accuracy, brand alignment, and seamless integration into existing digital ecosystems, key requirements for enterprise-grade AI adoption.

Conversational Search is available now. To learn more, visit the launch page for all information you need, or try it for yourself with our hands-on demo page.