Squiz news: The launch of Squiz Conversational Search for better website experiences

We're proud to announce the launch of Squiz Conversational Search, a powerful new feature that transforms traditional website search experiences into accurate, AI-powered conversations. The tool is available globally as part of Squiz DXP, and is powered by Squiz Funnelback, our enterprise-grade search engine.

Instead of the traditional, static search result pages, Squiz Conversational Search delivers ChatGPT-style interactions, allowing users to ask questions in their own words and receive AI-generated answers sourced only from verified, organization-owned content.

This turns search into a direct, intuitive conversational experience, transforming how users engage with digital services.

"This is about helping organizations meet users where they are. People don’t want to dig through menus or search result pages anymore, they want to ask questions and get clear answers, fast," said John-Paul Syriatowicz, Co-founder and Chair of Squiz. "Squiz Conversational Search gives our customers a safe, smart way to embrace generative AI on their own terms, without giving up control of their content or user journeys."

Built for service-driven sectors, where trust and transparency matter most, Squiz Conversational Search ensures organizations maintain full control over their content and answers.

What sets this tool apart is the Retrieval-Augmented Generation (RAG) architecture that grounds generative AI in verified source content. The system uses the trusted Squiz Funnelback engine to retrieve relevant documents from a verified content set, and applies a dual-agent model to cross-check and validate the generated answers before presenting them to users. This ensures outputs are both accurate and grounded in content the organization controls.

"Unlike generic AI chat tools, this is a product built for enterprise-grade accuracy and governance," said Greg Sherwood, Chief Technology Officer at Squiz. "Because it’s powered by Squiz Funnelback, organizations define the exact collection of content responses are to be drawn from and can continuously monitor and improve accuracy."

The tool has been designed with content governance, customization, and accessibility at its core, enabling organizations to tailor the experience to their unique needs and values. Built into Squiz Funnelback, the solution integrates seamlessly with existing tech stacks, so organizations can layer conversational AI into their digital experience without having to overhaul their architecture.

It offers confidence in accuracy, brand alignment, and seamless integration into existing digital ecosystems, key requirements for enterprise-grade AI adoption.

We also offer a consulting-led implementation framework, helping customers audit and improve their content for AI-readiness, define use cases, and roll out conversational search smoothly, safely and strategically.

Squiz Conversational Search is available now as part of the Squiz DXP. To learn more, visit the launch page for all information you need, or try it for yourself with our hands-on demo page.