Frequently Asked Questions

A Digital Experience Platform (DXP) is a software solution designed to help businesses build, manage, deliver, and optimize personalized digital experiences across multiple channels (like websites, apps, and portals).

Squiz DXP integrates content management, customer data, analytics, and personalization tools to deliver seamless user experiences.

The Squiz DXP is an enterprise-level digital experience platform built specifically for complex organizations . Squiz DXP helps teams easily manage sophisticated digital environments, deliver personalized content, and drive user engagement without heavy reliance on developers or complex coding.

The Squiz DXP offers:

Content Management (CMS): Easy-to-use, low-code/no-code tools for building and managing websites without needing a large developer team.

Personalization and Targeting: Ability to deliver customized content and experiences based on user behavior, location, or preferences.

Conversational Search (AI-driven): Natural-language search capability that delivers relevant, intuitive search experiences, improving user engagement.

Integrations and Connectivity: Seamlessly connects with other technologies like HubSpot, Salesforce, Google Workspace, and other third-party systems, simplifying workflows.

Analytics and Insights: Robust analytics to understand user behavior and content performance, helping you optimize experiences and measure ROI.

Security and Governance: Strong built-in security, compliance, and governance features suitable for highly regulated environments.

Scalability and Flexibility: Designed for growing organizations to quickly adapt and scale digital experiences as needed, without heavy IT intervention.

Workflow and Automation: Enables automation of content publishing, approvals, and marketing activities, speeding up processes and reducing manual workloads.

Self-service Capabilities: Empowers small, lean teams to efficiently manage and enhance their digital presence independently, saving significant time and costs.

Squiz DXP excels in multi-channel content delivery by providing a centralized platform for managing content across websites, portals, apps, and social media. Unlike traditional CMS or even some headless CMS solutions, Squiz DXP offers built-in tools for personalization, optimization, and analytics.

This integrated approach ensures consistent, contextualized experiences across all digital touchpoints, making it easier for organizations to deliver the right content to the right audience at the right time.

Modern DXP platforms like Squiz DXP are built to grow seamlessly with your business needs. Here's how Squiz DXP ensures scalability:

• Automatic infrastructure scaling: The platform automatically detects traffic spikes and adjusts server resources instantly through SaaS delivery - meaning your website stays fast and responsive whether you have 100 visitors or 100,000, without any manual intervention required.

• Multi-site management: You can manage multiple websites from a single platform. Squiz DXP customers successfully manage hundreds of websites from one installation, allowing you to expand your digital presence without multiplying your management complexity.

• Composable architecture: This flexible foundation allows you to add new capabilities and features as your needs evolve, without disrupting existing systems or requiring complete rebuilds. Think of it like adding rooms to a house without having to tear down the existing structure.

• Centralized control: Manage all your content, digital assets, and personalization across multiple sites from one unified platform, making it easier to maintain consistency and efficiency as you scale.

This approach contrasts with traditional CMS solutions that often struggle with high-traffic demands or require expensive system overhauls as organizations grow. Squiz DXP's enterprise-grade architecture ensures your digital experiences can evolve alongside your organization.

Squiz DXP is designed to empower both technical and non-technical users with intuitive tools that reduce reliance on developers. Here's how different team members can work effectively:

• Content creation: The Visual Page Builder enables true in-context editing with drag-and-drop functionality. Content editors can self-serve from a library of pre-approved components such as accordions, carousels and callouts, making it easy to create rich, engaging content without coding knowledge.

• Personalization and A/B testing: Non-technical marketers can independently set up personalization rules and A/B testing campaigns directly within the page builder, eliminating the need to wait for developer availability for these critical marketing activities.

• Intuitive forms: The drag-and-drop forms builder allows teams to create complex forms with conditional logic without requiring coding skills.

• Developer benefits: By empowering content editors and marketers to handle day-to-day content management, developers are freed from routine support requests. This allows development teams to focus their time and expertise on more strategic, value-add projects rather than simple content updates.

This user-friendly approach helps organizations reduce development bottlenecks and enables faster time-to-market for complex, enterprise-scale digital initiatives.

Here's how these three approaches to managing digital content differ:

• Traditional CMS: An all-in-one system where content creation, management, and website display are tightly connected. Think of it like a cookie-cutter house with pre-defined walls, roof, and foundation - you can live there, but it's hard to change the layout or extend to other buildings.

• Headless CMS: Separates content creation from how it's displayed, giving more flexibility to show the same content across different platforms (websites, apps, social media). It's like taking that house and separating the foundation from everything else - the foundation (your content) stays put, but you can build whatever you want on top of it.

• Digital Experience Platform (DXP): Goes far beyond just managing content. Squiz DXP provides a comprehensive suite of tools for creating, managing, and optimizing complete digital experiences across multiple channels. It includes advanced features like personalization, analytics, integrations, powerful search functionality, and AI-powered content tools - all designed to help organizations deliver cohesive and tailored customer experiences at scale.

The Squiz DXP is built for lean teams in complex, service-led organizations. It’s different from other DXPs in the market as it allows you to bring the tools and systems you already love, unify them in one place, and drive connected experiences from a single platform.

We built the DXP with marketers in mind - creating a platform that allows marketing teams to build quickly, personalize, manage content and data, without relying on developers to get there. 

But we didn't forget about IT! Security, scalability and cost-effectiveness are in our DNA. We have the accreditations to satisfy security teams and integration capabilities that every technologist loves. 

When considering enterprise-grade solutions, security is paramount. Squiz DXP prioritizes security through:

• ISO 27001 and SOC 2 certification

• CSA STAR compliance

• AWS-certified data centers with 24/7 protection

• Role-based access control

• Data encryption at rest and in transit

• Regular security testing and vulnerability monitoring

• Automatic security updates via SaaS delivery

As a trusted platform for leading organizations in government, education and professional services worldwide, Squiz DXP holds these top-level accreditations in place to eliminate common security risks associated with traditional CMS plugins while maintaining the highest security standards. View our security accreditations here.

Selecting the right platform requires careful consideration of both your current situation and future growth plans. Here are the key factors to evaluate:

1. Current platform assessment: Consider whether your existing CMS is becoming difficult to maintain, has poor content governance, or lacks support for your evolving business needs. These are strong indicators that it's time to explore alternatives.

2. Budget and ongoing costs: Factor in not just initial costs, but long-term expenses including upgrade costs, ongoing maintenance, and potential scalability investments. A platform that seems cheaper initially may become more expensive as your needs grow.

3. Content governance: Evaluate how well a platform supports your content approval processes, user permissions, and compliance requirements. Strong governance becomes increasingly important as your organization scales.

4. Future-proofing: Look for platforms that can adapt to changing technology landscapes and business requirements without requiring complete system overhauls.

5. Migration flexibility: Consider platforms that offer practical transition pathways. Squiz DXP enables you to "come as you are" - offering the ability to pilot new pages or subsites in parallel with your existing platform. This means you can shift rapidly without the stress of migrating everything before you can start building new experiences.

Squiz DXP is designed with flexibility and integration in mind through its integrated iPaaS (Integration Platform as a Service). It offers a composable architecture that allows organizations to easily integrate existing tools and systems. The Squiz Marketplace provides secure, pre-built integrations to popular applications from vendors like Microsoft, Salesforce, Hubspot, Meta and Google. Additionally, Squiz DXP Integrations enables you to create new connections to any system with an API in minutes, ensuring seamless integration with your existing tech stack.

The platform also supports flexible integration with specialized tools like eCommerce platforms such as Shopify and email marketing tools like Mailchimp. This approach allows your team to continue using best-in-class specialized tools while ensuring seamless connection with website content, forms, and data - supporting consistent messaging and streamlined digital engagement across all your digital touchpoints.

Squiz DXP delivers personalization through its Customer Data Platform (CDP) with several key advantages:

1. Real-time user segmentation based on behavior, location, and more

2. Cross-channel personalization across websites, portals, and apps

3. Easy-to-use tools for marketers to create personalized content

4. Unified customer profiles that combine data from multiple sources

5. Built-in compliance (including GDPR) and security features

6. Flexibility to work with your existing technology

Unlike traditional CMS platforms that require extensive development for personalization, or headless CMS solutions that need custom coding, Squiz DXP provides comprehensive personalization capabilities out-of-the-box. The platform is specifically designed for complex service-led organizations, offering more accessible tools for marketers while maintaining enterprise-grade functionality.

Squiz DXP empowers marketers with AI-driven tools designed to streamline content creation and optimization. Within the Visual Page Builder, built-in GenAI tools enable marketers to tweak copy, adjust tone of voice, and generate variants for testing. Guardrails set by your admins ensure your team enjoys creative freedom at scale, while keeping your content consistent and on brand.

The platform also includes a conversational readiness tool that helps you audit your content for AI-readiness. This tool allows you to simulate how AI responds to common customer questions, identify content gaps, and get actionable insights to improve your content's accuracy - particularly important in a world where users are increasingly discovering information about your organization through AI tools.

Squiz DXP supports high-traffic sites through:

1. Composable architecture that grows with your organization - add new capabilities without disrupting existing systems

2. Automatic resource scaling via SaaS delivery - the platform detects traffic spikes and adjusts resources instantly

3. Centralized management for multiple sites - manage content, assets, and personalization across all properties from one location

4. Cloud-native design for dynamic resource allocation - leverages cloud infrastructure to handle traffic fluctuations seamlessly

5. Built-in performance optimization tools - maintains speed and reliability even during peak traffic periods

6. Flexible API-based integrations - easily connect with third-party tools as your needs evolve

Unlike traditional CMS platforms that often struggle with scale, Squiz DXP's enterprise-grade architecture is built specifically for organizations managing complex, high-traffic environments, so we're ready for rapid scaling to handle sudden traffic spikes or large digital estates.

The platform automatically handles increased demands without requiring manual intervention or system overhauls, ensuring consistent performance as your digital presence grows.

Squiz DXP offers better long-term value for large-scale websites by:

1. Predictable scaling costs - while initial investment is higher than traditional CMS or headless platforms, you avoid escalating costs of developer maintenance and ongoing customization typically required.

2. Reduced technical overhead - empowers marketing and content teams with no-code tools and pre-built components, eliminating development bottlenecks for routine content and personalization tasks.

3. Built-in maintenance - as a SaaS platform, security updates, feature upgrades, and maintenance are included in pricing, contrasting with traditional CMS solutions where these create additional workload and costs.

4. All-in-one platform - comprehensive toolkit includes personalization, content management, and analytics without requiring multiple third-party plugin licenses and integration work.

5. Faster deployment and ROI - composable architecture means new features can be implemented incrementally without disrupting existing systems, accelerating time-to-value.

6. Future-proof scaling - architecture supports seamless growth without requiring costly system overhauls as traffic and complexity increase.

7. Integration flexibility - API-first approach allows organizations to retain valuable existing tools while adding new capabilities, protecting technology investments.

Unlike traditional CMS or headless solutions that appear cheaper initially but accumulate costs through developer dependencies, plugin licenses, and maintenance overhead, Squiz DXP's comprehensive platform offers better cost control and efficiency for complex, enterprise-level websites. While the upfront investment is higher, organizations typically achieve significant long-term savings through reduced technical dependencies, streamlined operations, and simplified maintenance.

Squiz supports customer training and ongoing success with a variety of programs. This includes access to our digital Learning Academy, regular customer success check-ins, customer and partner enablement, webinars, drop-in demos, user lunch-and-learns, product roadmap updates and an active online user community.

During implementation, we offer a co-build process to upskill customers from the very start, enabling internal teams to be confidently self-sufficient on the DXP from Day 1. Our ongoing support includes access to a dedicated, in-region Account Manager and Customer Success Manager, plus complimentary online education and training resources.

As best practice, it's recommended to find a person within the organization to become an evangelist or trainer who can help roll out training across the team. Squiz also supports training efforts by offering a dedicated learning team.

For a quick migration, a lift-and-shift can be done in a few weeks or months. We can support different levels of migration complexity to expedite the process and relieve the stress of internal teams.

If a comprehensive effort is needed, Squiz can do a thorough review of your content, design, and site structure as part of the process. A purpose-built migration tool automatically maps your content and URLs to maintain link functionality and SEO rankings post-migration. Duplicate content is identified and removed if needed.

Squiz can also help you replace legacy integration code with secure, centralized connections using our integrated iPaaS (Integration Platform as a Service). We connect your systems efficiently with pre-built connectors and best practices to reduce custom code, maintenance, and ongoing costs. The flexible migration approach allows you to pilot new pages or subsites on Squiz DXP in parallel with your existing platform, enabling a rapid transition without the stress of moving everything at once.