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This Notice covers our use of cookies, IP addresses, and other technologies. It applies to all companies identified in our Privacy Policy.
Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used to remember your preferences, identify popular news stories, and remember you’re logged in.
These are vital for the running of our services on our websites and apps. Without the use of these cookies, parts of our websites would not function. We use these cookies to tell if you’re logged in to your account, which allows extra functionality, such as making comments or engaging in live chat.
These collect information about your use of our websites and apps and enable us to improve the way they work. For example, analytics cookies show us which are the most frequently visited pages on Squiz websites allowing us to provide the most popular articles and items further up the page. They help us record how you interact with our websites, such as how you navigate around pages and from page to page; identifying improvements we can make to the user journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies enable us to observe overall usage patterns at an aggregated level.
These cookies collect information about your choices and preferences, allowing us to remember details such as your language, username (for faster log-in), text size, and location, so we can display relevant content based on your current location. They allow us to customize the services you have accessed. We also use these cookies to provide you with services such as video clips.
We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based on your previous web browsing activity, known as “online behavioural advertising” (OBA). Cookies are placed on your browser, which will remember the websites you have visited. Advertising based on your browsing history at is then displayed to you when you visit websites that use the same advertising networks.For example, you may be doing online research in order to buy a bicycle and read a number of articles about bikes on various websites. As you browse those sites a cookie from an advertising network would be placed in your browser. It would remember that you had visited several websites related to cycling. Then, when you visited another website in the same advertising network, the website could show you an advert related to cycling.
Tracking URLs are special web links that enable us to track when a link is clicked. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.We also use cookies and similar technologies when you access and interact with our services. Cookies may collect certain information about those visits. For example, to permit your connection to our websites, our servers receive and record information about your computer, device, and browser, including your IP address, browser type, other software or hardware information, and your geographic location.
Personalisation CookieWe have built a personalisation feature that tailors content to your country and the industry it appears you might be from. We achieve this by using your IP address and mapping it to a country to serve up local content, such as case studies and the contact details of your nearest office.
Facebook (Meta) PixelThe Meta Pixel collects visitors’ IP addresses and other browser and device data through standard HTTP requests. This data is transmitted to Meta and used to measure conversions, build advertising audiences, deliver targeted advertising, and optimise campaigns across Meta platforms such as Facebook and Instagram.
Leadfeeder / Dealfront TrackerThe Leadfeeder (Dealfront) tracker collects visitors’ IP addresses and website interaction data, including pages viewed, visit duration and referral source. This data is transmitted to Dealfront and used to identify organisations visiting the website and to provide aggregated B2B analytics and sales intelligence. IP addresses may be truncated or anonymised if IP anonymisation is enabled.
HubSpot Tracking CookieHubSpot’s tracking cookies collect visitors’ IP addresses and information about website usage, such as page views, interactions and referral sources. This data is transmitted to HubSpot and used for website analytics, lead tracking, marketing automation, reporting and personalisation of communications.
HotjarHotjar processes visitors’ IP addresses and usage data to analyse how users interact with the website. IP addresses are collected during the session and truncated or anonymised before storage, and the data is used to generate aggregated analytics such as heatmaps, session recordings and usability insights.
Google Ads (Conversion and Remarketing Tags)Google Ads tags collect visitors’ IP addresses, device information and interaction data when users interact with the website. This data is transmitted to Google and used to measure advertising effectiveness, track conversions, enable remarketing and optimise the delivery of advertisements.
CloudflareCloudflare processes visitors’ IP addresses and request metadata as part of providing content delivery, security and performance optimisation services. This data is used to protect the website from malicious traffic, ensure network security and improve reliability, and is processed as part of essential website infrastructure.
Google Analytics 4 (GA4)Google Analytics 4 uses first‑party cookies and collects various behavioural data about how visitors interact with the website. GA4 does not log or store full IP addresses; IP data is used transiently to derive coarse geographic information (such as country or region) and is discarded before being written to analytics logs or stored on Google’s servers. GA4’s privacy features, including default IP anonymisation, are designed to prevent retention of individual IP information in Analytics reports.
We may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device.
We use cookies to collect, use and store information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with.
The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.
Third parties that support our services by providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services.We do not control third-party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.To learn more about controlling cookies and similar technologies, please see the section below on managing cookies.
Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser.
The Your Online Choices website provides more information about controlling cookies. It also provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance http://www.youronlinechoices.com/uk/your-ad-choices.
For further information about cookies, please see https://cookiesandyou.com/.Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalisation available on our websites or apps.
Our site uses cookies to read, store, and write information on your browser and device. This script processes information about you, which may include personal identifiers (like your IP address and session details) and your browsing activity. We utilize this data for several reasons: to deliver content, maintain security, facilitate user choices, enhance our sites, and for marketing.
You have the option to decline or accept cookies. If you decline, your information won’t be tracked when you visit this website but a single cookie will be used in your browser to remember your preference not to be tracked.
For more information, see our Cookies Notice.