Matrix is a web technology platform that's made to help you kick your business goals. Providing out-of-the-box personalization capability, real-time segmentation and super-easy content editing, Matrix will empower you to get back to doing what you do best.

Content editing made easy. Seriously.

Squiz Matrix's content editing interface is so easy to use that you'll think you're using a word processor. You can copy and paste from Word or Google Docs with ease - no manual clean-up of HTML or checking those H2s are still H2s.

Content editors and web managers alike will be jumping for joy at the WYSIWYG interface, designed with marketing people in mind.

Don’t know HTML? No worries! You can insert links and tables with the click of a button and can easily drag-and-drop in videos and images.

Create effective online forms with joy.

Online forms can be created in minutes with the user friendly and intuitive interface with drag & drop ordering and cloning of form fields. Utilize the power of HTML5 to provide interactive form fields such as color fields, date pickers, and sliders that your users will just love.

Conditional form fields and sections will add extra magic to your data capturing and form submissions can be exported into multiple formats from any specific date range.

PersonaliZation that's simple. Yet powerful.

Take personalization out of your 'too-hard' basket – Matrix has cutting edge functionality that allows you to customize which content is displayed, and to whom, with ease.

That way, you're always speaking a language your users understand – and giving them exactly what they want, when they want it.

Analyze and test to your heart’s content.

With inbuilt integration to your Google Analytics, your editors can always get up to date stats and reports to understand how users interact with their pages. Traffic, content, audience, and goal report data is directly visible on the editing screen of any page.

Compare different versions of your content and measure the effectiveness of each using A/B and Multivariate testing and reporting.

Play nice with your marketing automation and crm

Matrix has always played nice with others, but it's best friends with Marketo, a world leading Marketing Automation solution, and SugarCRM, the most innovative, flexible, and affordable CRM on the market.

With out-of-the-box Marketo and SugarCRM bridges, you can connect all your marketing, contact, and user data with your website, building a more personal user experience as well as gaining an edge through understanding your customers on a deeper level.

Share, like, love. Get social.

Squiz Matrix can integrate with any popular social media platform including Facebook, Google, Twitter, YouTube and many more. Post, share, and tweet directly to social media platforms when new pages and events are published on your site.

No more usernames and passwords - let your users easily create, register, and log in to Squiz Matrix using their social media accounts.

Workflow that works

When you've got dozens of editors, managers and admins, it can be hard to ensure that each piece of content goes through the right approval process. And with so many channels out there, it's also difficult to maintain control of your brand.

Squiz Matrix has an automated and dynamic workflow system that can be configured to your specific needs, guaranteeing that everything on your site has been thoroughly vetted and approved every time, on time. With inline commenting available on any piece of text, images, or table, content collaboration has never been easier.

Integrate with anything and everything

We know you're already dealing with dozens of systems - CRMs, Intranets, Marketing software - not to mention all the databases and apps you've got on your plate.

That's why Matrix is built to help you put into and get visibility over all of those platforms, as well as enable you to leverage your existing content no matter where it lives.

Check out the Integration Cheat Sheet for more.

E-commerce that makes shopping a breeze.

Want to start taking payments or donations on your website? Have some products you want to promote and sell? Or maybe just need some registration forms for users to pay for events and training sessions?

With many easy-to-connect and popular payment gateways available including PayPal, Braintree and SecurePay, Matrix has got your online commerce requirements covered. Squiz’s PCI compliant cloud hosting can also take care of all security requirements ensuring your users feel safe and at ease. Check out all of the E-Commerce features.

The power and control you've always wanted

Your web platform is the foundation of your online presence, so it must be powerful enough to give you complete control and visibility over your brand. Through endless content possibilities, easy leveraging of content and efficient workflow, you'll always know that you're holding the reins.

When it comes to brand, it's important that your system is secure and reliable to protect you from embarrassing hacks or website outages.

Accessibility for all

Accessibility may not be a glamorous subject but it's an important one. We like to think of it as "usability" because by making your site accessible, you're making it easier to use for every person who visits. You're also making sure that your site will look great across a multitude of devices.

Matrix's Accessibility Auditor can identify and automatically fix accessibility errors within the intuitive editing interface. This allows you to quickly and easily correct any problems before they even make it to your website, as well as ensuring your site is available to everyone.


Our services and technology work together in harmony, helping you deliver a great customer experience.
Take a look and see how else we'll support you.

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