Demo:
Give answers, not just results with AI-powered conversational search

Conversational search is an AI-powered search experience that allows your website visitors to ask questions in their own words, get direct AI-generated answers, and follow up with clarifying questions. 

Traditional search requires audiences to use the right keywords in their query, presenting a list of results for them to browse through in the hope it might contain the information they are looking for.

While traditional search places a cognitive load on audiences to find their answer, conversational search works like a knowledgeable assistant that understands user intent and instantly delivers the specific information they need, eliminating the need for users to trawl through search results. 

To summarize the key differences: 

• Input method: Traditional search relies on keywords; conversational search accepts natural language questions.

• Output format: Traditional search returns links to pages; conversational search provides direct answers from relevant content.

• Context awareness: Traditional search treats each query independently; conversational search maintains context throughout an interaction.

• User experience: Traditional search requires users to hunt through results; conversational search delivers immediate, specific answers.

• User intent: Traditional search matches keywords; conversational search understands the meaning and intent behind questions.

Conversational search can make a significant impact on both user satisfaction and business outcomes: 

• Boost conversions by making things easier 

  When visitors can simply ask questions and get clear answers right away, they're more likely to take action. 

  
  

• Reduce support costs

  With conversational search handling common customer questions, your team is able to focus on more complex issues that need a human touch.

  
  

• Learn what your visitors really want 

  By seeing what natural language questions users are asking, you get a deeper understanding of their true needs and intentions. These insights highlight content gaps and inform strategic decisions in ways that traditional keyword analysis can’t match.

We ensure accuracy in two key ways. First, we use retrieval augmented generation (RAG) to create answers directly from your content (and not from unrelated content from the internet!). Second, our industry-leading search algorithms identify the most relevant pieces of your content to generate each answer.

As for your brand voice, we can configure the AI to match your organization's tone and style when crafting responses. Remember though, the quality of AI-generated answers starts with your content – keeping it up-to-date and accurate is essential for delivering the best possible answers to your users.

Yes! You have full control over your content sources.

Squiz Funnelback Search can index and bring together content from anywhere – whether it's from third-party platforms or your Squiz DXP.

Our search algorithms help identify the most relevant content for each question – and just like traditional search, you can set specific rules to control what content is used. For example, you can exclude certain types of content or limit answers to specific areas of your website.

Once the right content is identified, our AI uses it to create the final answer, ensuring responses always come from your approved sources.

Absolutely. You can continue offering the traditional search experience with all your links, filters, and faceted navigation alongside AI-generated answers. Users have the flexibility to dive deeper into source materials or standard content links for more information and can continue asking follow-up questions, for a truly interactive experience.

When the AI can't find a relevant answer from your content, it will politely let users know it doesn't have enough confidence to answer, or guide them toward using traditional keyword search instead. This ensures users only receive information that actually exists in your content sources.

Our analytics will help you identify commonly asked questions that don't have answers yet. These insights enable you to spot content gaps and create new pages or resources that address what your users are looking for.

Yes! Squiz Funnelback Search is designed to work seamlessly with any platform. Our powerful search engine can index and aggregate content from any source – whether it's from third-party platforms or in Squiz DXP. Plus, you can easily embed the conversational search experience into any website using our JavaScript library, giving your users the same smooth search experience regardless of your platform.

This flexibility means you can bring all your data sources together in one place to power your AI-driven search experience, without changing your existing website setup.