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🚀 Try our newly launched Conversational Search tool

One Digital Platform. Built for higher education.

Create powerful experiences for every audience of your institution - from prospects to students, faculty, alumni, families and donors - with the Squiz DXP.

happy students studying on campus

Higher ed marketing and enrollment teams are under more pressure than ever.

To gain a digital advantage, you need a single platform that grows with you. One that turns engagement data into insight, helps you guide stakeholders on what’s working, and lets your team publish fast, without waiting on dev support.

Squiz DXP is built specifically for higher education. It integrates with your CRM, SIS, and email platforms, offers low‑code flexibility, and enables faster publishing, smarter personalization, and measurable ROI, all without costly delays or vendor sprawl. With Squiz DXP, your digital ecosystem becomes a strategic asset, helping you cut busywork, boost enrollment, and elevate brand and experience across the student journey.

Built to tackle every marketing & enrollment challenge

The solution to problems you can’t fix with basic website tools or monolith content management systems.

Hard-to-find content

student doing assignment on laptop

Surface the answers students need, fast

If students and their families can’t surface what they need, their experience is quickly ruined. Many college sites struggle with search, leaving key content buried on-site and impossible to find with AI engines off-site. Squiz Funnelback delivers powerful search and content auditing so your programs, resources, and updates can be found, wherever your audiences search.

Too many tools

student on laptop confused

Too many tools. Not enough results

Multiple CMSs, a separate intranet, scattered vendors, and plugins that don’t move the needle. You’re collecting rich student signals, now do something with them. Squiz DXP consolidates the essentials - content, search, personalization, analytics, and forms - so marketing can move faster, tell a clearer story, and prove impact. One platform. One partner.

Developer dependency

Dev team whiteboard session

Developer dependency slows you down

Most universities rely on developer‑heavy platforms, slowing updates and campaigns. With Squiz DXP’s low/no‑code tools, your team can launch pages, test messaging, and publish announcements fast. No tickets, no sprints, no bottlenecks.

No ROI visibility

students group high five

Make decisions with confidence

Stakeholders want evidence, and you’ve got goals to hit. Squiz DXP gives you clear behavior, performance, and audience‑segment analytics so you can show how content drives inquiries and engagement, and use real insights to shape strategy. Turn data into momentum for enrollment, reputation, and student success.

Squiz DXP: Build university websites that turn heads

Squiz DXP is a SaaS platform built for higher education institutions. It brings together content management, smart search, and personalization tools in one easy-to-use system that your marketing team can manage without needing IT or outside help.

  • Easy content creation with smart permissions

    With Squiz’s Visual Page Builder, create and edit pages in real time using drag‑and‑drop components. No coding or complex training required. Streamline your content workflows with built-in permissioning and approval processes, ensuring accuracy and consistency across all your digital touchpoints. From program pages and admissions deadlines to campus news, content is managed with ease and published with confidence.

    Learn more about content publishing
    Content publishing CTA
  • Help students find answers, not pages

    Give visitors fast, confident answers - no digging required. Funnelback Search offers built-in conversational AI, so people can ask in their own words and get accurate, immediate results across all of your content, no matter the format. Funnelback's higher ed-proven search relevance is trusted by institutions worldwide.

    Discover Conversational AI Search
    Conversational search
  • Drive discovery beyond your website

    Structure content to win search. Funnelback Search delivers SEO and accessibility insights and, with insights derived from its Conversational AI Search feature, guidance on how to optimize content for stronger visibility and accuracy in AI engines. See what resonates, close gaps, and become the trusted source across Google, AI engines, and site search.

    Learn more about content optimization
    Content optimization
  • Tailor experiences for prospects, students, alumni, and faculty

    Not all visitors are alike. A prospective undergrad, international applicant, current student, or alum each needs different answers. Squiz DXP enables personalization by audience, program, geography, or lets you customize - so you deliver the right message at the right time. Turn visits into applications, donations, and lifelong affinities.

    Explore personalization
    Personalization CTA
  • Test, learn, and optimize continuously

    Should your homepage spotlight programs, rankings, or student stories? Do CTAs convert better as buttons or forms? With Squiz DXP’s A/B testing, you can trial messaging, layouts, and CTAs using real data to refine what works. No guessing, just measurable results every time. And without plugins or 3rd party subscriptions. Improve conversion rates and sharpen messaging based on what your visitors respond to.

    AB Testing CTA

Discover more about Squiz DXP

With Squiz DXP, marketing gets more done and costs get more predictable. Lower total cost of ownership than developer‑heavy platforms, clearer ROI, and a single subscription that delivers measurable value to the institution now and over time.

Built for higher ed. Engineered for outcomes.

Supercharged digital capability for institutions making a difference.

Squiz DXP

The higher ed marketing & enrollment powerhouse
  • All-in-one DXP with integrated capabilities
  • Single subscription agreement
  • Intuitive platform, low/no-code features
  • Predictable SaaS pricing, automated upgrades
  • Independent marketing team management
  • Unified analytics and insights

Legacy websites

Fragmented. Frustrating. Ineffective.
  • CMS + search + personalization + analytics...
  • Multiple vendor contracts and renewals
  • Developer-dependent updates and changes
  • High maintenance and plugin costs
  • Large internal or agency teams required
  • Fragmented data across platforms

Why choose Squiz DXP?

Ready to transform your institution’s digital presence?

The Squiz DXP isn't just a better CMS. It's a complete digital experience platform built to empower your marketing team and deliver measurable results for your institution. Let's talk about what's possible. Book a discovery call and we'll show you exactly how the Squiz DXP can work for you.

Start your journey today