Explore Squiz DXP; composable, secure and built for enterprise organizations.
Easily build and deploy web components across all your sites, at scale.
A low-code content management solution for non-technical teams.
AI chatbot with a governance interface. Secure, personalized support, without hallucinations.
Deliver instant, AI-generated answers that guide site visitors to their next steps, while maintaining complete control.
Deliver experiences the way users expect – consistently, securely, and lightning-fast.
Build and deliver frontend experiences fast, with intuitive visual editing tools.
Build and deliver dynamic forms in minutes, with a visual form builder.
An integration platform to connect your systems, data and content together.
Maximize the impact of your content and drive successful conversions.
Centralize and manage customer data for personalization and analysis.
AI-powered site search. Surface content from any source or in any format.
Transform your digital citizen experience.
Create meaningful student lifecycle journeys.
Attract and retain clients with personalized experiences.
Accessible experiences that customers demand.
Hit campaign goals and make data-driven decisions.
Skip the developer queue to build pages and forms.
Audit, pilot and scale at speed, without major project work.
Make every event easily discoverable across your channels.
Bring your solution to life with expert partners in strategy, design and development.
Upgrade to Matrix 6 (SaaS) and get the full benefits of Squiz's new content authoring experience.
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Explore our network of agencies and implementation partners.
Discover all our pre-built integrations to popular services, or build your own.
Supercharge your DXP with components, templates, extensions, and more.
Speed up your development, get answers, and discover new DXP functionalities.
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🚀 Try our newly launched Conversational Search tool
Create powerful experiences for every audience of your institution - from prospects to students, faculty, alumni, families and donors - with the Squiz DXP.
To gain a digital advantage, you need a single platform that grows with you. One that turns engagement data into insight, helps you guide stakeholders on what’s working, and lets your team publish fast, without waiting on dev support.
Squiz DXP is built specifically for higher education. It integrates with your CRM, SIS, and email platforms, offers low‑code flexibility, and enables faster publishing, smarter personalization, and measurable ROI, all without costly delays or vendor sprawl. With Squiz DXP, your digital ecosystem becomes a strategic asset, helping you cut busywork, boost enrollment, and elevate brand and experience across the student journey.
The solution to problems you can’t fix with basic website tools or monolith content management systems.
If students and their families can’t surface what they need, their experience is quickly ruined. Many college sites struggle with search, leaving key content buried on-site and impossible to find with AI engines off-site. Squiz Funnelback delivers powerful search and content auditing so your programs, resources, and updates can be found, wherever your audiences search.
Multiple CMSs, a separate intranet, scattered vendors, and plugins that don’t move the needle. You’re collecting rich student signals, now do something with them. Squiz DXP consolidates the essentials - content, search, personalization, analytics, and forms - so marketing can move faster, tell a clearer story, and prove impact. One platform. One partner.
Most universities rely on developer‑heavy platforms, slowing updates and campaigns. With Squiz DXP’s low/no‑code tools, your team can launch pages, test messaging, and publish announcements fast. No tickets, no sprints, no bottlenecks.
Stakeholders want evidence, and you’ve got goals to hit. Squiz DXP gives you clear behavior, performance, and audience‑segment analytics so you can show how content drives inquiries and engagement, and use real insights to shape strategy. Turn data into momentum for enrollment, reputation, and student success.
Squiz DXP is a SaaS platform built for higher education institutions. It brings together content management, smart search, and personalization tools in one easy-to-use system that your marketing team can manage without needing IT or outside help.
With Squiz’s Visual Page Builder, create and edit pages in real time using drag‑and‑drop components. No coding or complex training required. Streamline your content workflows with built-in permissioning and approval processes, ensuring accuracy and consistency across all your digital touchpoints. From program pages and admissions deadlines to campus news, content is managed with ease and published with confidence.
Give visitors fast, confident answers - no digging required. Funnelback Search offers built-in conversational AI, so people can ask in their own words and get accurate, immediate results across all of your content, no matter the format. Funnelback's higher ed-proven search relevance is trusted by institutions worldwide.
Structure content to win search. Funnelback Search delivers SEO and accessibility insights and, with insights derived from its Conversational AI Search feature, guidance on how to optimize content for stronger visibility and accuracy in AI engines. See what resonates, close gaps, and become the trusted source across Google, AI engines, and site search.
Not all visitors are alike. A prospective undergrad, international applicant, current student, or alum each needs different answers. Squiz DXP enables personalization by audience, program, geography, or lets you customize - so you deliver the right message at the right time. Turn visits into applications, donations, and lifelong affinities.
Should your homepage spotlight programs, rankings, or student stories? Do CTAs convert better as buttons or forms? With Squiz DXP’s A/B testing, you can trial messaging, layouts, and CTAs using real data to refine what works. No guessing, just measurable results every time. And without plugins or 3rd party subscriptions. Improve conversion rates and sharpen messaging based on what your visitors respond to.
With Squiz DXP, marketing gets more done and costs get more predictable. Lower total cost of ownership than developer‑heavy platforms, clearer ROI, and a single subscription that delivers measurable value to the institution now and over time.
New digital platform delivers faster, safer, more engaging UX.
Answers build trust. Trust drives enrollments. Learn how leading unis win.
A framework for moving to a DXP to simplify operations.
The Squiz DXP isn't just a better CMS. It's a complete digital experience platform built to empower your marketing team and deliver measurable results for your institution. Let's talk about what's possible. Book a discovery call and we'll show you exactly how the Squiz DXP can work for you.