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Say 👋 to Conversational Search
Try Conversational Search with Hartman & Starling, our demo law firm. Ask about practice areas, sector experience, or key attorneys, like Michael Chen.
Conversational search is a type of search interaction where users ask questions or express queries in natural,
Key Characteristics:
Your website is packed with expertise - legal updates, case studies, and partner credentials. But when prospective clients visit, can they find the answers they need?
Traditional keyword search forces visitors to guess the right terms and hunt through results. Meanwhile, platforms like ChatGPT are training us all to expect instant, conversational answers. If your content isn't optimized for that, you're invisible.
Squiz Conversational AI Search changes everything. Visitors ask direct questions and get accurate answers - like AI search platforms, but trained exclusively on your firm's content. It's a transformation in how clients discover, engage with, and gain trust in your firm online.
Discover how we close the discoverability gap between your content and your clients.
Traditional keyword search returns pages, not answers. A General Counsel searching for "cross-border M&A experience in renewable energy" doesn't want a list of blog posts - they want to know if your firm can handle their deal. When they can't get a clear answer fast, they move on to your competitors.
Prospects aren't just searching on your website anymore. They're asking ChatGPT, Perplexity, and Google's AI Overviews for legal advice and firm recommendations. If your content isn't structured for AI discoverability, you're not even in the conversation. Your competitors who optimize for AI search will win the work you never knew you were being considered for.
What are clients and targets actually searching for on your site? Which practice areas are they exploring? What questions are going unanswered? Without search analytics, your content strategy is based on gut feel, not data. You're publishing updates that no one reads and missing opportunities to create content that drives real engagement and BD opportunities.
Enterprise AI search, powered by Funnelback, that delivers instant answers, reveals what clients actually want, and ensures your expertise is discoverable across all platforms.
Conversational AI Search lets visitors interact with your website the way they interact with ChatGPT - asking questions and getting instant, accurate answers. It understands intent, pulls from all relevant content across your site, and delivers a synthesised answer in seconds - complete with source links for deeper exploration.
Every search query is a signal and a way for you to identify trends or gaps in what clients are looking for. What are prospective clients asking about? Which practice areas are getting the most interest? What questions are going unanswered because the content doesn't exist yet?
Great content isn’t enough. If it's not structured correctly, it won't surface via search queries on or off your site. With powerful Funnelback analytics at it's core, Squiz Conversational AI Search can tell you exactly how to optimize for maximum discoverability, including SEO auditing, AI search optimization and accessibility auditing.
With the Squiz DXP, your marketing team becomes more productive, your costs become more predictable, and your platform delivers measurable value to the business. That's lifetime value done right.
Law firms and professional services organizations globally are adopting Conversational AI Search to stay ahead of client expectations and digital transformation. Here's why…
Implementing Conversational AI Search delivers measurable value for every team.
- Reduce time spent answering "where do I find X on the website?" queries
- Data-driven content roadmap based on actual visitor intent
- Prove ROI with clear analytics on content performance and engagement
- Surface the right expertise to prospects at the right moment
- Identify high-intent visitors based on search behaviour
- Convert more website visitors into qualified leads
- Clients and prospects can self-serve answers to common questions
- Reduced non-billable time spent on "getting up to speed" calls
- Higher-quality referrals because visitors already understand your capabilities
- Cloud-based SaaS solution with no infrastructure overhead
- Automated updates and continuous improvement
- Enterprise-grade security and compliance built in
Discover how they transformed their rigid website into an agile marketing platform.
How to unlock the full value of your digital tools.
A framework for moving to a DXP to simplify operations.
Conversational AI Search improves client experience, informs your content strategy, and ensures your firm is discovered everywhere your clients are searching. Let's show you exactly how it works.