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Conversational Search

Say 👋 to Conversational Search

Search that understands questions, not just words

Try Conversational Search with Hartman & Starling, our demo law firm. Ask about practice areas, sector experience, or key attorneys, like Michael Chen.

Not sure where to start? People often ask...

Conversational AI Search changes everything.

Your website is packed with expertise - legal updates, case studies, and partner credentials. But when prospective clients visit, can they find the answers they need?

Traditional keyword search forces visitors to guess the right terms and hunt through results. Meanwhile, platforms like ChatGPT are training us all to expect instant, conversational answers. If your content isn't optimized for that, you're invisible.

Squiz Conversational AI Search changes everything. Visitors ask direct questions and get accurate answers - like AI search platforms, but trained exclusively on your firm's content. It's a transformation in how clients discover, engage with, and gain trust in your firm online.

Search problems law firms can’t ignore

Discover how we close the discoverability gap between your content and your clients.

Frustrated site visitors

woman working on laptop

Clients and targets can’t find what they need

Traditional keyword search returns pages, not answers. A General Counsel searching for "cross-border M&A experience in renewable energy" doesn't want a list of blog posts - they want to know if your firm can handle their deal. When they can't get a clear answer fast, they move on to your competitors.

Content discoverability

confused man on laptop

Your content is invisible to AI search

Prospects aren't just searching on your website anymore. They're asking ChatGPT, Perplexity, and Google's AI Overviews for legal advice and firm recommendations. If your content isn't structured for AI discoverability, you're not even in the conversation. Your competitors who optimize for AI search will win the work you never knew you were being considered for.

Zero content strategy

Dev team whiteboard session

You're flying blind on content strategy

What are clients and targets actually searching for on your site? Which practice areas are they exploring? What questions are going unanswered? Without search analytics, your content strategy is based on gut feel, not data. You're publishing updates that no one reads and missing opportunities to create content that drives real engagement and BD opportunities.

Conversational AI Search: The answer to all your discoverability problems

Enterprise AI search, powered by Funnelback, that delivers instant answers, reveals what clients actually want, and ensures your expertise is discoverable across all platforms.

  • Instant answers for every visitor

    Conversational AI Search lets visitors interact with your website the way they interact with ChatGPT - asking questions and getting instant, accurate answers. It understands intent, pulls from all relevant content across your site, and delivers a synthesised answer in seconds - complete with source links for deeper exploration.

    Try the Demo Now
    Conversational search
  • Data insights that drive BD strategy

    Every search query is a signal and a way for you to identify trends or gaps in what clients are looking for. What are prospective clients asking about? Which practice areas are getting the most interest? What questions are going unanswered because the content doesn't exist yet?

    Download Conversational AI Search guide
    conversational search question
  • Content auditing for total discoverability

    Great content isn’t enough. If it's not structured correctly, it won't surface via search queries on or off your site. With powerful Funnelback analytics at it's core, Squiz Conversational AI Search can tell you exactly how to optimize for maximum discoverability, including SEO auditing, AI search optimization and accessibility auditing.

    Explore auditing and analytics tools
    SEO auditor timeline

Discover more about Squiz DXP

With the Squiz DXP, your marketing team becomes more productive, your costs become more predictable, and your platform delivers measurable value to the business. That's lifetime value done right.

Traditional search vs Conversational AI Search

Conversational Search isn't a nice-to-have feature. It's essential infrastructure for any law firm serious about client experience, content strategy, and digital competitiveness.

Squiz Conversational Search

  • Returns direct answers with context
  • Understands natural language and intent
  • Delivers instant, synthesized responses
  • Offers insights into real visitor questions
  • Ensures content surfaces via AI search
  • Delivers personalized answers based on segment
  • Unifies analytics and insights
  • Flags unanswered queries

Traditional Keyword Search

  • Returns pages and links
  • Requires exact keyword matching
  • Makes visitors hunt through results
  • Doesn't understand user intent
  • Doesn't optimize for AI search platforms
  • Delivers static, one-size-fits-all results
  • Cannot surface content gaps
  • Limited personalization options

Why leading firms are choosing Conversational AI Search

Law firms and professional services organizations globally are adopting Conversational AI Search to stay ahead of client expectations and digital transformation. Here's why…

The ROI of Conversational AI Search

Implementing Conversational AI Search delivers measurable value for every team.

Ready to transform your firm's search and discoverability?

Conversational AI Search improves client experience, informs your content strategy, and ensures your firm is discovered everywhere your clients are searching. Let's show you exactly how it works.

Book a personalized demo