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One Digital Platform. Built for law firms.

Unlock incredible client experiences and drive new opportunities with the Squiz DXP

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Law firm marketing and BD teams are under more pressure than ever.

To gain a digital advantage, you require a unified platform for growth. One that provides data driven insights, allows you to advise partners on how to interpret digital engagement with their key clients and targets, and empowers you to manage your digital environment and deliver fast legal updates without reliance on developers.

Squiz DXP is built specifically for law firms. It integrates seamlessly with your CRM and email platforms, offers low-code flexibility, and enables faster publishing, smarter personalization, and measurable ROI, without costly delays or vendor sprawl. With Squiz DXP, your digital environment becomes a strategic asset, empowering your team to deliver insights that reduce non-billable lawyer time and unlock new revenue opportunities.

Built to tackle every legal marketing & BD team concern

The solution to your problems that can't be solved with basic website tools and monolith platforms.

Developer dependency

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Developer dependency slows you down

Most law firms rely on developer-heavy platforms, slowing updates and campaigns. With Squiz DXP’s low/no-code tools, marketing teams can launch pages, test messaging, and publish legal updates in real time - no tickets, no sprints, no bottlenecks.

Hidden thought leadership

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Thought leadership is abundant, but is it really being found?

Content only matters if clients can find it. Most sites fail at search, leaving prospects and AI engines unable to discover your insights. Squiz DXP delivers market-leading search capabilities and content auditing tools that ensure your legal updates are discoverable - on your site, through SEO, and via AI search.

Ineffective tech stacks

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Multiple platforms, constant headaches and extreme costs

Multiple CMSs, separate intranet platforms, countless vendors, underperforming plugins, and unused data. We know the struggle. Squiz DXP replaces the patchwork with one unified platform for content, search, personalization, analytics, and forms. One vendor, one contract, unlimited marketing potential.

No ROI visibility

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Limited data for decision making means ill-informed strategy

Partners expect evidence. Without data proving ROI, marketing becomes a cost center. Squiz DXP provides behavior, performance, and segmentation analytics that demonstrate leads, engagement, and measurable business development impact - empowering you to show value and inform growth strategy with confidence.

Squiz DXP: Build law firm websites that turn heads

The Squiz DXP is a SaaS-based platform designed specifically for knowledge-driven organizations like yours. It combines powerful content management, intelligent search, optimization tools, and personalization - all in one unified system that your team can control without relying on IT or external developers.

  • Publish legal updates in minutes, not weeks

    With Squiz’s Visual Page Builder, create and edit pages in real time using drag-and-drop components. No coding or queues. From breaking legal updates to new sector pages, content goes live instantly, keeping your firm responsive and relevant, and ensuring your team operates at the pace of your partners. Reduce non-billable attorney time, and increase marketing team productivity.

    Learn more about content publishing
    Content publishing CTA
  • Let clients find answers, not pages

    Law firm sites often bury insights in PDFs and archives. Squiz DXP includes Funnelback Search with Conversational AI, enabling natural language search. Visitors ask in their own words and get instant, accurate answers, boosting engagement and positioning. Increase visitor time on site, and ensure you can surface your expertise when it matters the most.

    Discover Conversational AI Search
    Conversational search
  • Drive engagement everywhere your clients search

    Thought leadership only matters if it’s found. Squiz DXP brings SEO, accessibility, and AI search optimization tools, structuring content to perform across Google, AI engines, and site search. See what works, fix gaps, and ensure your content is the trusted source. Dominate search rankings and ensure your firm is the answer AI provides.

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    Content optimization
  • Tailor experiences for key clients and sectors

    Not all visitors are alike. A General Counsel, international referral firm, or prospective hire each need different insights. Squiz DXP enables personalization by segmentation - client, sector, and geography. Now you can Deliver the right message at the right time to turn visits into relationships. Increase engagement and deepen client relationships with Squiz DXP.

    Explore personalization
    Personalization CTA
  • Test, learn, and optimize continuously

    Without the headache of multiple plug-ins or vendors. Should your homepage highlight areas of law or the latest major M&A deal? Do CTAs convert better as buttons or forms? With Squiz DXP’s A/B testing, you can trial messaging, layouts, and CTAs - using real data to refine what works. No guessing, just measurable results every time. Improve conversion rates and refine messaging with confidence.

    Learn more about A/B testing
    AB Testing CTA

Discover more about Squiz DXP

With the Squiz DXP, your marketing team becomes more productive, your costs become more predictable, and your platform delivers measurable value to the business. That's lifetime value done right.

One platform. Complete capability. Built for law firms.

Supercharged digital capability for the most innovative law firms.

Squiz DXP

The legal marketing & BD powerhouse
  • All-in-one DXP with integrated capabilities
  • Single subscription agreement
  • Intuitive platform, low/no-code features
  • Predictable SaaS pricing, automated upgrades
  • Independent marketing team management
  • Unified analytics and insights

Traditional setup

Clunky. Inefficient. Unreliable
  • CMS + search + personalization + analytics...
  • Multiple vendor contracts and renewals
  • Developer-dependent updates and changes
  • High maintenance and plugin costs
  • Large internal or agency teams required
  • Large internal or agency teams required
  • Fragmented data across platforms

Why choose Squiz DXP ?

Ready to transform your law firm's digital presence?

The Squiz DXP isn't just a better CMS. It's a complete digital experience platform built to empower your marketing team, support your BD strategy, and deliver measurable results for your firm. Let's talk about what's possible. Book a discovery call and we'll show you exactly how the Squiz DXP can work for your firm.

Start your journey today