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Webinar

Is your firm's content ready to be found by AI?

How AI is changing the way clients discover expertise – and how to check whether your thought leadership is ready.

Professional services firms invest heavily in thought leadership to build credibility, strengthen client relationships and create commercial opportunities. But the way clients find and assess that expertise is changing. Research increasingly starts inside AI tools rather than on a firm's website, and AI platforms only use content they can access, understand and trust.

That means strong expertise can be overlooked – or represented through outdated, incomplete or third-party information instead of your own.

In this session, Meridian West and Squiz discuss what is changing, why valuable content gets missed and how firms can assess whether their priority content is ready to be found.

This webinar is the first in a three-part series from Squiz and Meridian West, helping professional services firms assess their content’s AI readiness, build it into everyday workflows and use the findings to shape a stronger content strategy. Dates and registration details for parts 2 and 3 coming soon.

In just 30 minutes, you will learn:

  • See what is changing in client discovery. How buyers now research issues and form shortlists using AI tools.
  • Understand why good content gets missed. How AI platforms retrieve information, and what makes content invisible to them.
  • Weigh up the commercial risk. What it costs when your expertise is absent, misrepresented or hard to verify.
  • Apply six AI readiness checks. A practical way to assess access, structure, question coverage, specificity, consistency and competitiveness.
  • Start with one high-value need. Which topics and assets to assess first, instead of a full content overhaul.

Event details:

Tuesday 27th October  11:00 AM CDT / 4:00 PM GMT  Online session

Register now

Who is this event for ?

    • Marketing, business development and client experience leaders in professional services and B2B firms.
    • Insight and strategy teams responsible for thought leadership and original research.
    • Digital and content teams who create, publish and maintain expert content.
    • Senior partners and executives who want to understand how clients now find their firm's expertise.

    Duration: 30 mins presentation including Q&A.

    Speakers

    Headshot of Will Noble

    Will Noble

    Client Strategy Director, Squiz

    Headshot of Joel Goodman

    Joel Goodman

    Vice President Growth Strategy, Squiz

    Speakers

    Squiz team headshot Lorna Hegarty

    Lorna Hegarty

    Director of Marketing, Squiz

    Photo of Jamie Sharp

    Jamie Sharp

    Head of Customer - EMEA, Squiz

    Photo of Toby Margetts

    Toby Margetts

    Digital Consulting Director, Squiz

    Speakers

    Headshot of Joel Goodman

    Joel Goodman

    Vice President Growth Strategy, Squiz

    Headshot of Megan Andrews

    Megan Andrews

    Director of Client Partnerships, Squiz