Improved speed
Build, optimize, and refine pages faster, with less manual work.
Turn briefs into governed pages and routine checks into completed actions. Squiz Spark helps marketers move faster within approved templates, workflows, and design systems, while your team stays in control.
Reduce repetitive work and bottlenecks. Give marketers the freedom to build approved pages, complete routine content checks, and move campaigns forward faster.
Give marketers room to move while maintaining brand control. Squiz Spark works within approved templates, content workflows, and design components at scale.
Turn valuable insights from analytics and Squiz Content Intelligence into clear, focused and prioritized actions that improve content and digital performance over time.



Squiz Spark builds on the secure, enterprise foundations you already trust, helping marketers move faster in environments where accuracy, accessibility, and governance are non-negotiable.
Squiz Spark works with your approved templates, layouts, and components, helping every page stay consistent with your design system.
Squiz Spark uses your organizational context, available capabilities, content rules, and brand preferences to guide every action.
The Squiz Spark Assistant confirms, clarifies and explains key actions before execution, so your team stays in control and retains final approval.
Turn a brief into an on-brand page. Build agents assemble content, layouts and templates, cutting the manual work from every launch.
Protect your site with proactive governance that keeps accessibility, content quality and brand consistency in check.
Prioritize site recommendations and automate fixes that improve content, conversion and site performance.
Reduce the time and manual effort required to update content and migrate asset structures from legacy platforms.
Build, optimize, and refine pages faster, with less manual work.
Reduce reliance on deep technical platform expertise.
Connect actions across the Squiz DXP and get more from the tools you use.
Maintain styling, brand language, and policy compliance across every page.
Give marketers freedom to act within your established governance controls.
Close the loop. Shift from insights right into actions and results.
Get early access to upcoming Squiz DXP capabilities, take part in beta testing and help shape what comes next.
The first Spark release sets out to reduce the friction that slows marketers down when creating and improving pages. The Spark Assistant helps teams build, refine, and optimize pages using approved components, templates, and design systems, while laying the groundwork for Spark to support more workflows and platform operations.
CREATE
Turn a brief or text description into a new page using your approved components, templates, and design system. The Spark Assistant helps marketers move from idea to governed page faster.
REFINE
Use Spark to edit, restructure, and create page content. Marketers can make changes faster while continuing to use the page building tools they already know.
OPTIMIZE
Use Spark with Squiz Content Intelligence to move from surfaced recommendations to accelerated remediation.
Discover how Squiz Spark can bring secure, integrated AI automation to your digital operations.