✨ NEW Content Intelligence is here! Make your content unmissable to AI search
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Go from brief to launch in minutes

Turn briefs into governed pages and routine checks into completed actions. Squiz Spark helps marketers move faster within approved templates, workflows, and design systems, while your team stays in control.

Move faster without losing control

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Empower your team

Reduce repetitive work and bottlenecks. Give marketers the freedom to build approved pages, complete routine content checks, and move campaigns forward faster.

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Governance by design

Give marketers room to move while maintaining brand control. Squiz Spark works within approved templates, content workflows, and design components at scale.

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Turn insights into action

Turn valuable insights from analytics and Squiz Content Intelligence into clear, focused and prioritized actions that improve content and digital performance over time.

Built for organizations where getting it right matters

Squiz Spark builds on the secure, enterprise foundations you already trust, helping marketers move faster in environments where accuracy, accessibility, and governance are non-negotiable.

An extension of your digital workforce

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Build agents

Turn a brief into an on-brand page. Build agents assemble content, layouts and templates, cutting the manual work from every launch.

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Audit Agents

Protect your site with proactive governance that keeps accessibility, content quality and brand consistency in check.

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Optimization agents

Prioritize site recommendations and automate fixes that improve content, conversion and site performance.

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Migration agents

Reduce the time and manual effort required to update content and migrate asset structures from legacy platforms.

Scale without compromise

Improved speed

Build, optimize, and refine pages faster, with less manual work.

Simpler platform management

Reduce reliance on deep technical platform expertise.

More value from every capability

Connect actions across the Squiz DXP and get more from the tools you use.

Improved consistency

Maintain styling, brand language, and policy compliance across every page.

Built-in guardrails

Give marketers freedom to act within your established governance controls.

Focus on results

Close the loop. Shift from insights right into actions and results.

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Help shape what comes next

Get early access to upcoming Squiz DXP capabilities, take part in beta testing and help shape what comes next.

Starting where marketers gain the most

The first Spark release sets out to reduce the friction that slows marketers down when creating and improving pages. The Spark Assistant helps teams build, refine, and optimize pages using approved components, templates, and design systems, while laying the groundwork for Spark to support more workflows and platform operations.

CREATE

Assisted page building

Turn a brief or text description into a new page using your approved components, templates, and design system. The Spark Assistant helps marketers move from idea to governed page faster.

REFINE

Enhanced page editing

Use Spark to edit, restructure, and create page content. Marketers can make changes faster while continuing to use the page building tools they already know.

OPTIMIZE

Insights and optimization

Use Spark with Squiz Content Intelligence to move from surfaced recommendations to accelerated remediation.

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Ready to do more with every campaign?

Discover how Squiz Spark can bring secure, integrated AI automation to your digital operations.