Deliver on-site conversational search and prepare your content to perform everywhere users look for answers – from your website to traditional search engines like Google, and AI search platforms like ChatGPT.
Search habits have shifted, with many users now relying on conversation-based search alongside keyword-based search. If your content isn’t optimized to perform both on and off your site, you risk invisibility. Users struggle to find answers, abandon journeys, and miss your expertise.
Bridge this gap with Squiz Funnelback Search and Squiz Content Intelligence - deliver accurate on-site search experiences, while preparing your content to perform off-site, across traditional search engines and AI search platforms.
Keyword Search
Squiz Funnelback Search has a Keyword Search capability that spans every content repository you manage, with advanced features including synonyms, autocomplete, and faceted navigation delivering relevant results regardless of format or location.
Conversational Search
On-site conversational search layered on Funnelback Search’s proven infrastructure delivers accurate AI-generated answers drawn exclusively from your approved content, with no hallucinations or external sources.
Content optimization tools
Audit your content for AI readiness and accessibility compliance, surfacing what's broken and prioritizing fixes by impact - so your team knows exactly where to focus to improve AI search visibility on-site and off-site.
Discover how DXPs unify content, data, and tools to empower teams to move faster.
Squiz Funnelback Search is a site search solution for organizations managing complex content across multiple systems, built on 25+ years of search infrastructure. It has two core capabilities – Keyword Search and Conversational Search – and also includes Squiz Content Intelligence, a content health solution that helps you audit your content for improved discoverability.
These capabilities and products address a fundamental shift in how users find information. People still use keyword-based search, but they're also asking AI for instant answers, creating challenges for organizations trying to stay discoverable. Funnelback Search tackles both. On your site, users get powerful keyword search alongside conversational answers that are fast and trustworthy. Off your site, content optimization tools help your team ensure your content performs across AI search platforms like ChatGPT and Perplexity, so users find accurate information about your organization wherever they search.
Yes. Squiz Funnelback Search integrates with your existing technology stack, indexing content wherever it lives: non-Squiz CMS platforms, databases, document repositories, intranets, and knowledge bases. Users get unified, relevant results regardless of where content is stored or what system manages it. You don't need a platform overhaul to get site search and AI capabilities across your entire digital estate.
Keyword Search can be implemented within one week. For your first topic for Conversational Search, expect six to eight weeks depending on the topic's scope; this includes selecting the right content topic, setting up the AI, and optimizing your content for performance. Choose something small, low-risk, and high-value so you see results quickly.
Squiz Conversational Search uses multiple governance layers. The system indexes only your approved content sources with granular control over what's included or excluded. Retrieval-augmented Generation (RAG) retrieves relevant content, generates answers based on your configured AI behavior controls, then runs a faithfulness check to verify that responses draw exclusively from approved sources. If information doesn't exist in your content, the system won't fabricate answers; it directs users to on-site keyword search or your support team instead.
Content Intelligence replaces resource-intensive manual audits with automated, regular scanning across your entire site. Rather than overwhelming your team with undifferentiated issue lists, it prioritizes fixes by impact - so your team works on what matters most, not just what's easiest to find.
The AI Readiness Auditor scans your content by topic, identifies where conversation-based search would struggle to answer questions accurately, and surfaces a prioritized list of fixes with clear guidance on what to address. The Accessibility Auditor flags WCAG 2.2 AA/AAA compliance issues at scale, with AI-generated code and content fix suggestions, and clear ownership - so content teams and developers each know exactly what's theirs to action.
Together, they give content teams a systematic way to improve AI search visibility and accessibility compliance without needing to grow headcount or commission expensive manual audits.
