Optimize your content for AI search visibility. Your content serves as an authoritative source for AI search platforms like ChatGPT and Google AI Search. On your site, it enables modern experiences like conversational search.
Get a complete view of AI readiness gaps and content quality issues across your entire digital presence without manual reviews. Scheduled scans run weekly, monthly, or quarterly, so your content health picture is always up to date.
The AI Readiness Auditor automatically groups your site content into business-relevant topics - practice areas, academic programs, service lines, and more - so you can audit, review, and improve strategically rather than page by page.
See exactly how well each topic area performs with a clear AI readiness assessment so you can see at a glance which areas of your site are performing and which need attention.
Every issue comes with clear guidance on what's broken, why it matters, and how to fix it - ranked by impact so your team always knows where to start. Issues are prioritized based on factors including page prominence, link authority, and content depth, so high-value pages and the most impactful fixes always rise to the top.
Video: See it in action. Captions and transcript available on playback.
See how Squiz's marketing team uses the AI Readiness Auditor on our very own site.
Auditing your content is easy. Let us help you get started.
The AI Readiness Auditor – a capability of Squiz Content Intelligence – follows a structured workflow that starts with a crawl of your site, then organizes content into topics, and finally generates and validates questions to pinpoint exactly where your content breaks down.
The 5-stage process (from scan to fix plan):
1. Crawl and tag
Content Intelligence crawls your site, classifies and tags every page, then builds a hierarchical taxonomy of your content.
2. Topic slicing
It organizes your content into 10-20 high-level topic areas based on the tags.
3. Deep scan
Once a topic is organized, you can kick off a deep scan. The system performs an analysis of every page in that topic - whether it’s 200 pages or 2,000.
4. Question generation
Based on the analysis, the AI Readiness Auditor generates a set of questions that people might ask about the topic – then uses your existing content within that topic to generate an answer.
5. Quality audit + prioritized backlog
The auditor then identifies any questions that have not been answered well and analyzes the content used for any issues impacting answer quality. These issues can include:
- Conflicting information
- Distributed information
- Missing details
- Vague language
The result is a prioritized remediation backlog, with specific recommendations and pages to fix.
No. The AI Readiness Auditor is CMS-agnostic and works with any content platform. Our crawler scans your site like search engines do. No API access, custom development, or migration required. Keep your existing content platform, analytics, and publishing workflows intact.
Traditional SEO auditing optimizes for keyword rankings and visibility in traditional search engines like Google. The AI Readiness Auditor focuses on content clarity, topic quality, and how well AI can discover and use your content as a source. We audit whether your content can answer questions clearly and completely, not whether it ranks for specific keywords.
The AI Readiness Auditor identifies specific issues that prevent AI search platforms from using your content effectively, including: conflicting information across different pages, distributed information that's scattered and incomplete, missing details that leave questions unanswered, and vague language that lacks clarity. Each issue is ranked by impact so you know what to fix first.
