20+ years of proven search reliability
Trusted by knowledge-heavy industries around the world. Site search technology that's been proven in critical and complex environments.
Powerful search on-site. Discoverable content off-site.
Help users find answers from your content, everywhere they search. With intelligent on-site keyword and conversational search, and tools to improve your content’s off-site AI search visibility.
What is Squiz Funnelback Search?
Search expectations have changed. Users now expect both keyword-based search and AI-generated answers, but many organizations struggle to deliver either effectively, leaving valuable content hard to find.
Squiz Funnelback Search is a site search and content discovery solution that powers intelligent site search, AI answers, and content optimization insights to help users find information faster and improve visibility across both keyword-based and conversation-based search.
On-site keyword search spans across all your content sources, with advanced features from synonym-based searching and text autocomplete to faceted navigation, allowing users to filter and refine their search. Visitors get the most relevant results regardless of content type and where it lives, or what terminology they use.
Match the AI-expectations of your users with on-site conversational search, layered on top of our proven on-site keyword search infrastructure. Users ask questions and get accurate AI answers drawn exclusively from your content - no hallucinations.
Your search is only as good as the content behind it. Outdated information, accessibility gaps, and content that AI can't parse all undermine your results - no matter how well your search is configured. Squiz Funnelback Search includes Squiz Content Intelligence, a content health solution that gives your team the tools to keep your content performing over time. Auditing tools reveal AI readiness gaps, accessibility issues, and content quality problems - with prioritized fix lists so your team can focus on the changes that move the needle most.
Why organizations choose Squiz Funnelback Search
See what’s possible with Squiz Funnelback Search
Organizations using Funnelback Search have reduced support calls by 30-40%, cut accessibility issues by over 80%, and doubled search usage. Explore their stories or talk to our team about getting started.
Video: See how users get instant AI answers on your site. Captions and transcript available on playback.
See how users get instant AI answers on your site
Watch how Funnelback Search delivers AI answers alongside traditional search results on your site – giving users the answers they need in the format that works for them.
Transcript: See how users get instant AI answers on your site
Dig deeper into Funnelback Search
Keyword Search
Improve keyword search with faster, more accurate results. Help users find relevant content quickly and enhance the search experience.
Conversational Search
Find out how to enable conversational search and help users find answers naturally through AI-powered interactions on your website.
New!
Squiz Content Intelligence
Find out how to gain insights into content performance. Improve quality, increase relevance, and drive better engagement across your digital experience.
Content Auditor
Improve content quality with Squiz content auditing. Find gaps, fix issues, and keep your digital experience consistent and effective.
SEO Auditor
Improve your website’s visibility with Squiz SEO auditing. Identify issues, uncover opportunities, and strengthen your search performance.
Frequently Asked Questions
Squiz Funnelback Search is a site search solution for organizations managing complex content across multiple systems, built on 25+ years of search infrastructure. It has two core capabilities – Keyword Search and Conversational Search – and also includes Squiz Content Intelligence, a content health solution that helps you audit your content for improved discoverability.
These capabilities and products address a fundamental shift in how users find information. People still use keyword-based search, but they're also asking AI for instant answers, creating challenges for organizations trying to stay discoverable. Funnelback Search tackles both. On your site, users get powerful keyword search alongside AI answers that are fast and trustworthy. Off your site, content optimization tools help your team ensure your content performs across AI search platforms like ChatGPT and Perplexity, so users find accurate information about your organization wherever they search.
To get the best results (highly accurate search results on your site, and content that is optimized, cited and ranked externally), we highly recommend making use of all of the capabilities within Funnelback Search. Here’s the process:
- Index all of your content in Funnelback Search - content can come from any source, not just your website (think social media, databases, videos)
- Set up your on-site keyword search with native insights, tuning and faceted navigation, easily and quickly
- Use Squiz Content Intelligence and our optimization tools to run a comprehensive review of your content - deep dive into common themes, get guidance on SEO and understand your content’s readiness for AI search platforms
- Optimize with ease - follow prioritized issue lists and implement suggested fixes to rectify issues within your content and improve your AI search visibility
- Start seeing results!
For end users, it's effortless. They see a familiar search box and conversational interface similar to other AI search platforms. When they input a query, Funnelback Search delivers highly relevant results and accurate AI answers drawn from your content. No learning curve, just better outcomes.
For marketing and digital teams, day-to-day management is straightforward once the initial technical setup is complete. Developers help with the foundation, e.g. configuring data sources, search packages, and UI, then non-technical teams take over. They run content audits, fine-tune search with synonyms and best bets, and track what users are actually searching for. The auditing tools show prioritized recommendations, so teams know exactly where to focus instead of wading through endless error lists.
Funnelback Search is best for organizations with complex, information-heavy content scattered across multiple systems, where search accuracy and compliance are critical. This includes the likes of government agencies managing services and policies, universities with course catalogs and research repositories, professional services firms with knowledge bases and expertise directories, and healthcare organizations with patient resources and clinical information. Funnelback Search handles high user volumes without performance trade-offs, addresses content visibility across keyword-based and conversation-based search, and meets accessibility standards and compliance requirements.
Funnelback Search delivers measurable impact across your organization:
- For end users: Faster access to accurate information improves user satisfaction, reduces friction and supports task completion
- For support teams: Less time spent on routine questions, freeing teams to focus on more complex issues
- For content teams: Clear visibility into what users search for and where gaps exist means focused effort on high-impact areas instead of spreading resources thin on guesswork
- For the organization: Broader discoverability as content performs beyond your site (across AI search platforms like ChatGPT and traditional search engines like Google) driving discoverability and engagement wherever users search
Squiz Funnelback Search’s Conversational Search capability uses one of the world's leading LLMs. Our auditing tools let you test your content against this model, revealing exactly what needs improvement. The result: content that's clear, accurate, relevant, and accessible.
When your content meets these quality standards, it performs better everywhere – across both AI search platforms like ChatGPT and traditional search engines like Google. You're not optimizing for individual engines; you're elevating fundamental content quality that works across all platforms.
Funnelback Search works with your existing tech stack so you don’t need a full platform overhaul to incorporate it into your digital experiences. It crawls all your content, wherever it lives: non-Squiz CMS platforms, databases, document repositories, intranets, knowledge bases. By indexing across all these sources, users get the most relevant results regardless of where content is stored.
Keyword Search can be implemented within one week. For your first topic for Conversational Search, expect six to eight weeks depending on the topic's scope; this includes selecting the right content topic, setting up the AI, and optimizing your content for performance. Choose something small, low-risk, and high-value so you see results quickly.
Download guide: How to optimize for SEO and AI search platforms
Ready to improve how users find your content? Download the complete guide to producing content that will perform well in both SEO and AI search platforms.