One library for all your images, videos, and documents, seamlessly embedded in your page-building workflow. Teams effortlessly find and use the latest, approved files, keeping every experience reliably on-brand.
Squiz DXP offers both a built-in Digital Asset Management (DAM) library for web publishing and seamless integration with enterprise DAM platforms like Bynder and Asset Bank, giving teams a centralized library for images, videos, and documents with metadata, version control, and automatic optimization. Browse, insert, and update approved assets directly from the page builder, so every experience stays fast, consistent, and on-brand.
Manage all your assets in a centralized library that lives right where your team works. Browse and insert pre-approved images, videos, and documents directly from the page builder in seconds. Metadata and tagging help you find what you need fast, while version control and permissions ensure teams use the latest, on-brand assets every time.
Upload an asset once and let the system handle the technical work. Images are automatically resized for different devices, converted to modern formats, like WebP and AVIF, and compressed without sacrificing quality. Everything is delivered via CDN for fast loading anywhere in the world.
Content teams see only the assets they're allowed to use, without lengthy approval queues to slow them down. Set permission levels, apply watermarks as needed, and replace outdated assets automatically across all properties. Governance happens in the background, so off-brand content is never published.
See where each asset appears across your sites and apps, and identify files that aren't being used anywhere. Spot expired assets before they become problems and remove clutter that makes it harder to find what teams actually need. A cleaner library means less maintenance overhead and faster delivery.
Connect Squiz DXP to platforms like Bynder or Asset Bank and manage assets directly within your publishing workflow. Content teams access your DAM right where they're working, and approved assets sync automatically without disrupting their flow.
Video: See Digital Asset Management in action. Captions and transcript available on playback.
Watch how content editors can effortlessly add, access, and edit assets, while giving web managers seamless governance across the entire platform.
Yes. Squiz DXP offers pre-built connectors for Bynder and Asset Bank that let content teams browse and insert assets directly from the page builder without downloading and reuploading. For other enterprise DAMs, the low-code integration platform included in Squiz DXP allows you to connect via API.
Squiz DXP's native DAM handles most web publishing needs for libraries with under around 10,000 assets. It includes metadata, tagging, version control, and permissions without additional licensing. Enterprise DAMs like Bynder or Asset Bank offer advanced features, including sophisticated rights management and advanced workflow automation. If needed, you can start with the native DAM and add enterprise integrations later as you scale.
Yes. Set role-based permissions to control which teams or individuals can view, edit, or publish specific assets. Restrict certain files to approved users only, apply different permission levels across departments or regions, and ensure teams only access assets relevant to their work. Permissions integrate with your existing user roles so governance scales without manual oversight.
When you update an asset in the DAM, the new version automatically replaces the old one everywhere it's published across your sites and apps. Content teams don't need to manually update each page or property; the system propagates changes automatically. Version control tracks the update history so you can see what changed and when, ensuring every property stays current without extra work.
No. The DAM is an integrated capability within the Squiz Digital Experience Platform (DXP), alongside other capabilities such as CMS, Customer Data Platform (CDP) and Personalization.
Organizations can adopt capabilities progressively based on their needs and priorities, and some services may scale based on usage or implementation requirements. However, the DAM is designed to operate as part of the broader Squiz DXP platform rather than as a disconnected add-on product.
