What AI-driven digital experiences mean for professional services
How could your website help prospective and existing clients find the right expertise and decide who to contact – without leaving them to piece together service pages and partner profiles?
A prospective client asking how to get help with a business acquisition could receive a clear starting point, drawing on the firm's service information and relevant industry expertise, along with a way to contact the right team.
In this professional services session, we'll explore:
- Practical client journeys. Finding the right service, exploring sector expertise, identifying a relevant specialist and making an enquiry.
- The challenges specific to your firm. Content ownership spread across practices and offices, keeping service information and expert profiles current, confidentiality, and the need to distinguish helpful guidance from professional advice.
- A realistic place to start. What a professional services team could start this year, how to choose a high-value journey, and when better content or a faster approval process may be more useful than new technology.
Who it's for: Digital, content, marketing, web and client experience teams, alongside business development, practice and sector marketing colleagues.
What AI-driven digital experiences mean for government
How could your website help residents and businesses understand what applies to them and access the right public service – without having to cross-reference several pages?
A resident asking how to arrange a bulky waste collection could receive a clear answer, drawing on the council's collection rules, charges and booking information, along with the next step to take.
In this government session, we'll explore:
- Practical public-service journeys. Finding the right service, understanding eligibility, preparing an application and knowing what to do next.
- The challenges specific to the public sector. Content ownership spread across departments, changing policies and eligibility rules, accessibility obligations, digital inclusion, and the need to provide accurate information people can trust.
- A realistic place to start. What a public sector team could start this year, how to choose a high-value journey, and when better content, a clearer policy or a faster approval process may be more useful than new technology.
Who it's for: Digital, content, communications, web, search and service design teams, alongside service owners, user researchers, accessibility leads and customer contact colleagues. The session has a UK focus.
What AI-driven digital experiences mean for higher education
How could your website help prospective and current students find relevant information and act on it – without leaving them to navigate disconnected pages and interrupted decision journeys?
A prospective transfer student asking how to apply could receive a clear answer, drawing on transfer admissions requirements, program information and application deadlines, along with the next step to take.
In this higher education session, we'll explore:
- Practical student journeys. Exploring academic programs, understanding admissions and transfer requirements, finding tuition and financial aid information, and accessing student services.
- The challenges specific to higher education. Decentralized content ownership, program information that changes constantly, accessibility requirements, long and interrupted decision journeys, and the pressure to do more with less.
- A realistic place to start. What a higher education team could start this year, how to choose a high-value journey, and when better content, a clearer policy or a faster approval process may be more useful than new technology.
Who it's for: Digital, content, marketing, web, search and student experience teams, alongside enrollment, admissions, academic marketing, design and accessibility colleagues.
