Visual Page Builder

In this demo, you’ll see how content editors can rapidly create multi-language, personalised pages using templates in Squiz’s Visual Page Builder. You’ll also see how this enables teams to build at scale, while giving admins full control over brand consistency through built-in governance guardrails.

Scenario

Acme’s marketing team is planning an event in five weeks. They know they need at least four weeks of promotion, which leaves them with just one day to build and launch the event page.

I’m about to show you how Joey, a content editor, builds this page in record time using a pre-built template. But first, let’s look at how Tina, the marketing manager, created that template.

Creating the Template

Here’s the event page template Tina created for content editors. It includes a hero banner, registration form, speaker section, and event location.

The template builder uses an intuitive interface, allowing non-technical users to create templates without developer support.

For example, Tina used the layouts feature to build the form section. The layout uses a 60/40 column split—60% for content and 40% for the form. Instead of asking a developer to build a custom component, Tina simply assembled the layout herself. This gives marketing teams flexibility to create structured sections without relying on developers.

Built-in Governance

To ensure consistency across event pages, content editors like Joey cannot reorder or delete core template components. However, Tina has included a “page manage zone,” which allows editors to add approved components when needed.

This balances flexibility with governance—maintaining brand control while still allowing for customisation.

Building the Page

Now let’s see Joey in action.

Joey starts with a blank page. No template is applied yet, but she can view available templates created by admins. Since she’s building an event page, she selects the registration template Tina created.

From there, Joey replaces the placeholder content with event-specific details. Because this is a visual page builder, she can edit content directly within the preview.

Adding Custom Content

For this event, Joey needs to add a networking and social events section. Earlier, we saw that Tina enabled this through the page manage zone.

When Joey adds a component, she can choose from a limited set of approved options. In this case, Tina has restricted the available components to just three, ensuring flexibility within defined brand guidelines.

Joey adds a section title and an image component to showcase networking events.

Only components within the page manage zone can be reordered or removed. Everything else remains locked, ensuring the core structure stays consistent across all event pages.

Managing Language Variants

Once Joey finishes the English version, she sees that some translation work is still required. The Visual Page Builder clearly indicates which language variants need attention, allowing her to manage translations efficiently in one place.

In this case, the Mandarin Chinese version is incomplete. Since attendees are expected from the Chinese market, Joey updates the hero banner and form with translated content.

The page outline includes icons that show which components are complete and which still require translation. Once all components are translated, the interface confirms that the page is fully complete.

Personalisation

With both language versions ready, Joey now personalises the page for different audience segments. Using customer data integrated from TIM, she creates a version of the networking component tailored for senior executives.

She selects the executive segment, duplicates the networking component, and customises the content specifically for that audience. A visual indicator shows that this is a personalised variant.

Joey updates the copy to highlight an exclusive executive dinner and leadership-focused messaging, and replaces the image to match the experience.

Publishing the Page

Now the event page is complete—with translated and personalised content—and ready to publish. Joey successfully launches the page within her one-day deadline.

Using Version Control

A few days later, Joey receives bad news: the venue has double-booked the networking event, so it must be cancelled. She removes the networking section from the page.

Later, the venue confirms the other booking has been cancelled, and the networking event is back on. Instead of rebuilding the section manually—including translations and personalisation—Joey uses version history to restore a previous version of the page.

She selects the correct version, reviews the content, and clicks restore. After confirming the action, the page is instantly reverted, with all networking content, translations, and personalisation fully restored across both language variants.

Summary

That’s how Joey builds a fully personalised, multi-language event page in just one day—using templates, layouts, governance controls, and version history—all without any developer support.