Reduce tool sprawl, prove pipeline contribution, and deliver personalized experiences across long, multi-channel buying cycles.
IT and software organizations face a paradox: strong technical capability, yet fragmented systems, unclear ROI, and difficulty standing out in an AI-driven market.
Squiz Digital Experience Platform (DXP) consolidates the digital ecosystem, unifying content, search, personalization, and analytics in one SaaS platform that integrates with existing martech. It supports complex buyer journeys with consistent experiences, while governance and first-party data controls help prove marketing value and maintain privacy.
Customer self-service
Empower clients to find answers and complete tasks independently through intelligent search and structured content experiences.
Multi-channel management
Unify marketing sites, documentation hubs, and customer portals with shared content components and design systems.
Marketing sites
Optimize demand generation with experimentation tools and role-aware personalization that adapts as prospects move through lengthy cycles.
2026 report
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Legacy content management systems require developers for changes and offer limited functionality beyond publishing pages. The Squiz DXP is a low-code platform built on standard web technologies (HTML, CSS, JavaScript) that includes personalization, experimentation, search, analytics, and integrations in one unified system. Marketing teams can create and optimize experiences independently while maintaining governance and security controls.
Yes. The Squiz DXP includes an integration platform (iPaaS) designed to connect with CRM systems, marketing automation platforms, analytics tools, and other martech applications. Rather than replacing your entire stack, the platform consolidates core web experience capabilities while integrating cleanly with the few systems that deliver unique value, reducing fragile point-to-point connections.
The Squiz DXP includes Squiz Funnelback Search - and its Conversational Search capability - that serves three purposes: it provides users with ChatGPT-style search experiences on your site, functions as a content audit tool to identify gaps, and helps structure content so it surfaces in external AI seach platforms. You can test whether your expertise answers actual buyer questions before opportunities are lost to competitors.
AI search visibility depends on how easily AI search platforms can find and accurately use your content in an answer. In practice, that comes down to having clear, current information on the topics people actually ask about, with minimal gaps, duplication, or conflicting messages.
Squiz Content Intelligence helps by identifying the content issues that typically reduce AI search visibility and answer accuracy, like missing coverage and unclear or inconsistent information, then prioritizing what to fix so accurate information about your organization is more likely to surface wherever people search
Implementation timelines vary based on content volume, integration complexity, and migration requirements from legacy systems. Service-led IT and software organizations typically see faster deployment than product companies because content structures are less complex. The platform's component-based architecture and standard web technology foundation reduce custom development needs compared to traditional enterprise platforms.
The Squiz DXP includes centralized consent management, permissions controls, and content governance tools designed for organizations with strict security requirements. The platform enables privacy-by-design personalization using first-party data with transparent tracking policies. As a SaaS solution, the platform includes Cloudflare protection and receives automatic security patches without requiring manual intervention or separate update projects.
